THE RENAISSANCE OF THE FRECCIA
In the town’s motoring environments, the 1000 Miglia had always been understood as being an inalienable heritage, and dissatisfaction was rife. Historical courses and recourses, to give back the old glories to the race, nothing else was necessary other than the old recipe: a group of young people animated by the desire to “create something absolutely sensational to shake the world of motoring from its slumber and remember our sporting traditions” (from the dialogue of Mazzotti and Maggi with Canestrini, 1926).
Those who succumbed to the charm of the “double m” were Beppe Lucchini, the President of the Musical Watch Veteran Car Club and of the Scuderia Mirabella Mille Miglia, Vittorio Palazzani, Costantino Franchi, “the new Castagneto”, the journalist Manuel Vigliani (who passed away in 1993), Gino Danieli, in charge of travelling the length of the peninsula to trace the route, and Enzo Ziletti, responsible for financial management.
The group obtained the permission of the Automobile Club of Brescia to organize the re-enactment of the 1000 Miglia, provided that they accepted all the financial risk.
Thus, in 1982, twenty-five years later, Piazza della Vittoria, properly decorated with the original material, witnessed another “stamping”.
Exactly as had happened previously, the new 1000 Miglia began to grow year after year. Initially held every two years, (1984 and 1986), since 1987 the 1000 Miglia has been held every year in May. Some information from the early editions is enough to describe the phenomenon: 300 extraordinary cars at the start, from countries on all the continents, over 600 applications for participation, about one thousand five hundred accredited journalists from all over the world.
In the second half of the eighties, the 1000 Miglia was once again “the most beautiful race in the world”.
To run it, a company called Marva Srl was established and was nominated by ACI Brescia to organize the race and manage the brand, in exchange for an annual fee. Collateral activities sprung up around the 1000 Miglia, to celebrate the event that has made Brescia famous all over the world and that has always represented the greatest attraction for tourists.
Concerts, shows, folklore, music, games for children, an exhibition “Fragments of the History of the Mille Miglia”, other exhibitions, photographic and figurative art, have made Brescia the world capital of automobile history for a week.
The Freccia Rossa, thanks to its fame, attracted fans not only to Brescia.
Since the 1990s, the “American Friends of the Mille Miglia” club has organized a motoring event called “California Mille”. Since 1992, a competition called “La Festa Mille Miglia” (in Italian) is held in Japan.
The race, with the magical Freccia as a symbol, that is better known and more fascinating (outside the national borders) is undoubtedly the “Mil Millas Sport de la República Argentina”.
This is an Italian / Argentine co-production between the organizers of the Italian 1000 Miglia and some Argentinean fans, who from 1996 to 2001, repeated a traditional race that was held in Argentina, with the consent from Brescia, in the forties, while in Europe competitions were obviously suspended due to the war.
Subsequently, with an all-Argentinian organization, the Mil Millas continues today.
In 2004, in the ancient Monastery of S. Eufemia della Fonte, in Brescia, the Museo della Miglia was opened, thanks to a group of enthusiasts who financed the restoration of the monastery and the museum layout.
The Automobile Club of Brescia, in addition to taking an active part as a member of the Association that runs the Museum, has made available the Historical Archive of the 1000 Miglia, which it owns.
The management of the Miglia by Marva SrL ended in 2007, when the Automobile Club of Brescia decided to call a tender for the five-year assignment of the management of all Freccia Rossa activities.
ATI (Associazione Temporanea d’Imprese) won the tender. The Association included MAC Group S.r.l., Meet Communication S.r.l. and Sanremorally S.r.l., which managed the 1000 Miglia until 30 June 2012, after the thirtieth edition of the historical re-enactment of the race, held from 17 to 20 May.
In these five years, under the leadership of President Alessandro Casali and Secretary General Sandro Binelli, the 1000 Miglia continued along its journey of international fame, thanks to many presentations in various countries of the world.
Over the years, the number of cars in the race, defined as a “traveling museum”, have risen to over 380 chosen from many participation requests.
Over the years, the route has undergone few variations compared to the original route and continues to represent one of the best promotions of our country and its excellence.
Since 2013, the organization of the tender and the management of the brand and licenses have been handled directly by the Automobile Club of Brescia.
In designing the red arrow with white writing, in order to indicate the race path, Renzo Castagneto could not have thought that, at the beginning of the third millennium, his symbol would have continued to indicate that which – albeit with very different characteristics – is still the “most beautiful race in the world”, becoming an internationally known and coveted brand.