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ONE WEEK TO GO TO THE DEBUT OF THE 1000 MIGLIA EXPERIENCE CHINA

Just one week to go to the debut of the 1000 Miglia Experience China: from 12 to 17 November, the Red Arrow will launch the 1000 Miglia Experience format in the Guangdong province.

Fulvio D’Alvia, the new CEO of 1000 Miglia Srl, commented in this way to the microphones of CGTN corp, the Chinese state TV that visited the 1000 Miglia headquarters:

“The debut in China allows us to introduce the 1000 Miglia to a totally new market, but that of 1000 Miglia is a cultural operation as well as a sporting one. Telling and bringing to life the spirit of our Race, putting on the road these cars that are unique objects of design and technology in a context that is fascinating and, in some ways, unknown to most, represents for our brand an important opportunity for development, and for the Chinese fans and public the chance to come into direct contact with what is universally known as the most important regularity race for classic cars in the world”.

COO Francesca Parolin focused instead on the organizational challenge of the 1000 Miglia Experience China:

1000 Miglia and the Federation of Classic Car China have many points in common, the passion for classic cars is certainly the fundamental glue. From the operational point of view, FCCC immediately worked with great commitment and expertise to ensure that the event could take place in compliance with the regulations governing the circulation of classic cars in China, also taking charge of the bureaucratic part to obtain the necessary guarantees of feasibility. For our part, we initially provided all the information requested by the local authorities and institutions, proving 1000 Miglia’s authoritativeness in its field and the commitment and solidity of our projects, and then flanking the local organizers with constant support activities on the technical and sporting and communication sides.