From the roots of speed to contemporary design and engineering, Italian motoring culture is not merely a story of sporting victories, but a universal language spoken all over the world. A heritage built on ideas, style and technology that comes to life in Formula Italia – Genius Beyond the Track, the six-part docuseries created to promote Italian excellence abroad as part of the Sports Diplomacy projects of the Ministry of Foreign Affairs and International Cooperation.
For 1000 Miglia, supporting the Italian Diplomatic Network through exhibitions, events and international gatherings alongside Embassies, Consulates and Italian Cultural Institutes has long been a completely natural commitment. Being part of Formula Italia thus means adding a new, exciting chapter to this journey, bringing to the world not just a brand, but the very essence of Italian spirit.
Formula Italia
The entire series is now available on the official 1000 Miglia YouTube channel: six cinematically styled episodes that give a voice and a face to the protagonists. In this ensemble narrative, 1000 Miglia brings to the screen the very origins of motorsport and the evolution of car culture in our country.
Representing the Red Arrow are the 1000 Miglia speed race driver Alfredo Coppellotti and the President of 1000 Miglia Srl, Beatrice Saottini, who, in the first episode, sums up the spirit of the race with an emblematic reflection: “What is courage? The ability to know oneself, to understand the environment in which one operates and, above all, to have a strong desire to go further. And this is a quintessentially Italian concept.” An inner drive which, starting from the roads of the speed race, continues to inspire collectors and enthusiasts across the globe to this day.
Among the numerous contributions, the testimonies of ACI President Geronimo La Russa, Formula 1 President and CEO Stefano Domenicali, the newly crowned World Champion Kimi Antonelli and Dallara CEO and President of Motor Valley Andrea Pontremoli stand out, alongside designers such as Horacio Pagani and senior figures from the automotive industry.