Brand sublicenses

Alongside the 1000 Miglia since 1988, Chopard produces the official watch of the event every year and today boasts a collection of more than thirty years of models flaunted on the wrists of the racing drivers.
Founded in 1860, Chopard, The Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral crafts through contemporary and ethical creations.
Cultivating limitless creativity, the Maison takes craftsmanship to peak levels through the work of passionate and experienced artisans. Moreover, since July 2018, Chopard has been the first watch and jewellery maker to use 100% Ethical Gold for the production of all its watches and jewellery.
Today, Chopard is run by the Scheufele family and masters more than 50 professions at its three production sites, where particular attention is paid to internal training and the transmission of know-how.
The Maison lives in step with its prestigious partnerships: a loyal official partner to the Cannes Film Festival since 1998, it has also been the official timekeeper of the legendary Italian 1000 Miglia classic car race since 1988.


www.chopard.com

Borsalino is the oldest Italian manufacturer specializing in the production of luxury hats: a pioneer of Made in Italy, it is known worldwide for extraordinary quality, unmistakable style and timeless elegance.
The Borsalino hats have been manufactured since 1857 in Alessandria, through a production process that combines an industrial perspective and artisanal spirit: for the felt models, more than 50 manual steps are required, and 7 weeks of processing; for the creation of straw models, manually woven in Ecuador, every single hat can take up to 6 months.
Since 2018 Borsalino is owned by Haeres Equita, a private equity company of Italian and international investors, with the objective to develop the brand internationally and strengthen its leading role in the world of artisanal luxury. The development strategy is based on a creative project which, by reinterpreting the aesthetic codes of the brand’s past, is building a new idea of beauty that will bring an icon of elegance and style with over 165 years of history into the future. Nowadays Borsalino presents two collections each year, for spring-summer and autumn-winter, including styles for men and women, in felt, Ecuadorian straw and fabric. Borsalino hats are distributed in 11 flagship boutiques and in approximately 550 selected stores worldwide, as well as on the official website


www.borsalino.com

Octanium is the premier hub in the Middle East for classic and collector car enthusiasts and gentlemen racers. Over the past 20 years, Octanium has established a multiple award-winning real estate strategy that takes pride in more than a century of combined experience in the field of vintage cars, from creating luxurious retail environments, racing in classic motorsport, to building a complete support infrastructure for owners.
The Octanium classic car strategy consists of three key pillars. Paddock is the racing heart of Octanium, where gentlemen racers can exercise their thoroughbred automobiles in their natural habitat – exemplified by Octanium’s exclusive location at Yas Marina in Abu Dhabi, including a luxury villa and pit garages located mere metres from the most exciting F1 circuit in the Middle East.
The Forum is the centerpiece of the Octanium real estate strategy, an all-inclusive concept that promises a one-stop shop for classic car owners, from restoration to sales and support – watch this space in 2023. 
The final Octanium pillar is Experiences, where stunning scenery and vintage automobiles meet five-star UAE hospitality. At the heart of Experiences is the 1000 Miglia Experience UAE, the largest classic car rally ever held in the Arabian Peninsula.

In this invitation-only event, 100 participants from around the globe will travel to the UAE once a year to put their classic machines to the test in a 1,600km regularity rally, crossing all seven Emirates that comprise this great nation and, in the process, writing themselves into history. 

www.octanium.ae

www.1000migliaexperience.ae

Rosso Ruote was born from an initiative of entrepreneurs and professionals who have always been close to the world of the 1000 Miglia and their passion for the world of two wheels.
The sophisticated design and the unmistakable Made in Italy taste recall the elegance of the “most beautiful race in the world”.
The technology and the choice of materials reflect the desire to enhance our territory and the desire for a greener and more sustainable world.
As in the 1000 Miglia route: from the city to the countryside, from the sea to the mountains, the spirit of adventure and the desire to explore are infused into our range of pedal assisted E-Bikes. No place will be too far.


www.rossoruote.it
www.1000migliaebike.it