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Alongside the 1000 Miglia since 1988, Chopard produces the official watch of the event every year and today boasts a collection of more than thirty years of models flaunted on the wrists of the racing drivers.
Founded in 1860, Chopard, The Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral crafts through contemporary and ethical creations.

Cultivating limitless creativity, the Maison takes craftsmanship to peak levels through the work of passionate and experienced artisans. Moreover, since July 2018, Chopard has been the first watch and jewellery maker to use 100% Ethical Gold for the production of all its watches and jewellery.

Today, Chopard is run by the Scheufele family and masters more than 50 professions at its three production sites, where particular attention is paid to internal training and the transmission of know-how.
The Maison lives in step with its prestigious partnerships: a loyal official partner to the Cannes Film Festival since 1998, it has also been the official timekeeper of the legendary Italian 1000 Miglia classic car race since 1988.

orologio Chopard 1000 Miglia 2023
Orologio 1 Chopard
Penna 1 Chopard
Penna 2 Chopard
Profumo 2 Chopard
Profumo 1 Chopard

Borsalino is the oldest Italian manufacturer specializing in the production of luxury hats: a pioneer of Made in Italy, it is known worldwide for extraordinary quality, unmistakable style and timeless elegance.

The Borsalino hats have been manufactured since 1857 in Alessandria, through a production process that combines an industrial perspective and artisanal spirit: for the felt models, more than 50 manual steps are required, and 7 weeks of processing; for the creation of straw models, manually woven in Ecuador, every single hat can take up to 6 months.

Since 2018 Borsalino is owned by Haeres Equita, a private equity company of Italian and international investors, with the objective to develop the brand internationally and strengthen its leading role in the world of artisanal luxury. The development strategy is based on a creative project which, by reinterpreting the aesthetic codes of the brand’s past, is building a new idea of beauty that will bring an icon of elegance and style with over 166 years of history into the future. Nowadays Borsalino presents two collections each year, for spring-summer and autumn-winter, including styles for men and women, in felt, Ecuadorian straw and fabric. Borsalino hats are distributed in 11 flagship boutiques and in approximately 550 selected stores worldwide, as well as on the official website.

Errecom SPA and 1000 Miglia: the same city, Brescia, and the same passion for cars. Everything starts here, from excellence, tradition, and the land where both have their roots.
Specialised in formulating and producing chemicals for the maintenance of vehicle engines and air conditioning systems, Errecom proudly collaborates with international OEMs, exports to over 130 countries and, thanks to its R&D department and in-house chemical laboratory, serves as a reference point in the sector.

Awarded for the third consecutive year as one of the 100 most sustainable Italian companies by Forbes, since 2001 Errecom has been dedicated to formulating and developing products with a clear and precise mission: efficiency.
The Errecom line for 1000 Miglia is a range of products developed and formulated by Errecom’s chemical
laboratory to improve the performance of bicycles, motorbikes, and cars.
Details, precision, synergy. Every engine component must work perfectly, balancing strength and performance to achieve optimal results.

When it comes to races, efficiency is everything, and 1000 Miglia and Errecom know this well.

Italia Loyalty

Travel with the MilleMiglia Program to hundreds of destinations around the world. Choose the best options from 400 airlines, millions of accommodation solutions, car rentals in over 180 countries and taxi services in most Italian cities.

You can earn miles with more than 40 partners and claim rewards for traveling to destinations you’ve always dreamed of.

MilleMiglia is your travel companion every day, sign up for free!

Rosso Ruote was born from an initiative of entrepreneurs and professionals who have always been close to the world of the 1000 Miglia and their passion for the world of two wheels.
The sophisticated design and the unmistakable Made in Italy taste recall the elegance of the “most beautiful race in the world”.

The technology and the choice of materials reflect the desire to enhance our territory and the desire for a greener and more sustainable world.

As in the 1000 Miglia route: from the city to the countryside, from the sea to the mountains, the spirit of adventure and the desire to explore are infused into our range of pedal assisted E-Bikes. No place will be too far.

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After some 2200 km through some of the most beautiful places in Italy, the crews reached #Brescia 
Let’s review the best moments of Leg 5 🥲🚗🏁
Dopo circa 2200 km attraversando alcuni tra i luoghi più belli d’Italia, gli equipaggi hanno raggiunto #Brescia 
Rivediamo i momenti più belli della Tappa 5 🥲🚗🏁
Whilst the 5th and last Leg is on its way, tell us in the comments which was your favourite moment of Leg 4🎥✨🚗
Mentre è partita la 5 ed ultima Tappa, racconta nei commenti qual è stato il tuo momento preferito della Tappa 4 🎥✨🚗
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3 days ago

L'emozione è ancora più forte quando è condivisa! 🚗❤️
Un ringraziamento speciale a tutti i Partner che ci hanno accompagnato in questa incredibile avventura.
The excitement is even stronger when it is shared! 🚗❤️
Special thanks to all the Partners who accompanied us on this incredible adventure.

Chopard, J.P. Morgan Private Bank, Vredestein, Villa Trasqua, The Fastlane Club, The Houtkamp Collection, Retro Rally Group, Way2Drive, Franciacorta
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4 days ago

Festeggiamo anche le vincitrici della Coppa delle Dame della #1000Miglia2024 e, con loro, tutti gli equipaggi al femminile che quest’anno hanno preso parte alla Corsa. 🚗🏆
A trionfare sono state Silvia Marini e Irene Dei Tos che, a bordo di una Cistalia 202 S Mm Spider del 1947, hanno chiuso la gara al 27 posto assoluto🥇
We also celebrate the winners of the Ladies' Cup of the #1000Miglia2024 and, with them, all the female crews who took part in the race this year. 🚗🏆
The winners were Silvia Marini and Irene Dei Tos who, in a Cistalia 202 S Mm Spider from 1947, finished the race in 27 place overall🥇
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4 days ago

Sulla pedana di Viale Venezia si è conclusa la #1000Miglia2024 🔚🥲
Ecco i nomi dei vincitori🏆:
🥇Andrea Vesco e Fabio Salvinelli a bordo di una Alfa Romeo 6C 1750 Ss Spider Z del 1929
🥈 Gianmmario Fontanella e Anna Maria Covelli a bordo di una Lancia Lambda Casaro VII Serie del 1927
🥉 Alberto Aliverti e Stefano Valente a bordo di una Alfa Romeo 6C 1750 Ss Spider Z del 1929
I vincitori si sono aggiudicati la Coppa 1000 Miglia 2024, un’opera d’arte realizzata dall’artista olandese Sabine Marcelis, metafora perfetta della vittoria in Team:
la scultura, infatti, è composta da due parti che, unite, la compongono nella sua interezza. Due pezzi complementari, pensati per essere autonomi e destinati a pilota e copilota, che solo con la loro unione trovano completezza💫
The #1000Miglia2024 finished on the Viale Venezia platform 🔚🥲
Here are the names of the winners 🏆:
🥇 Andrea Vesco and Fabio Salvinelli in a Alfa Romeo 6C 1750 Ss Spider Z from 1929
🥈 Gianmmario Fontanella and Anna Maria Covelli in a Lancia Lambda Casaro VII Serie from 1927
🥉 Alberto Aliverti and Stefano Valente in a Alfa Romeo 6C 1750 Ss Spider Z from 1929
The winners were awarded the Coppa 1000 Miglia 2024, a work of art created by Dutch artist Sabine Marcelis, a perfect metaphor for a Team victory:
the sculpture, in fact, is composed of two parts that, when joined together, make up a whole. Two complementary pieces, designed to be autonomous and intended for the driver and co-driver, which only through their union find completeness 💫
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4 days ago

Anche quest’anno torna il passaggio sul Lago di Garda: le auto in gara hanno sfilato lungo la sponda bresciana del Benaco attraversando #Peschiera, #Sirmione e #Desenzano🌊
fino ai comuni rivieraschi della Valtenesi: #Padenghe, #Moniga, #Manerba e #SanFelicedelBenaco hanno salutato la Corsa prima di giungere a #Salò e proseguire verso l’arrivo di #Brescia 🚗🔜📍
Once again, this year the passage on Lake Garda returns: the competing cars paraded along the Brescian shore of the Benaco passing through #Peschiera, #Sirmione and #Desenzano🌊
all the way to the coastal towns of the Valtenesi: #Padenghe, #Moniga, #Manerba and #SanFelicedelBenaco saluted the race before arriving in #Salò and continuing towards the finish in #Brescia 🚗🔜📍
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Seventh edition of the regularity race dedicated to the first Chairnan of 1000 Miglia srl🚗

Classic cars from the #1000Miglia and post-1958 cars entered in the Ferrari Tribute competed for the
Trofeo Roberto Gaburri 🏆 on the circuit in the city centre of #Brescia.

The #1000Miglia2024 week kicks off, just two days to go 😍

Confident that this unique edition of the #CoppadelleAlpi2024 has left an indelible mark in the hearts of all those who participated with passion, dedication and joy, a special thanks go to our Partners who chose to be at our side 😍🚗 🏔️

A 1000 thanks to you all!

At the official closing of the #CoppadelleAlpi2024, the spectacular view of the surrounding mountains given by the Mont Blanc hall of the Courmayeur Congress Centre hosted the “Journey in the Alpine platform in the making” conference
News here 🗞️👉

🥇Stefano Ginesi and Susanna Rohr in a Fiat 508 S ''Balilla'' Coppa D from 1934 win the #CoppadelleAlpi2024 and the St. Moritz Trophy 🥈

Read the news here 🗞️👉

Race activities: ☑️⏱️ 3 Time Controls, 2 Average Trials, 10 Time Trials and 3 Countries crossed 🇨🇭🇫🇷 🇮🇹
Read the news here 🗞️👉