ENIT SpA promotes Italy’s tourist offer, increasing its attractiveness and optimising the value of tourist facilities and sites. It fosters training for operators and is developing a digital ecosystem to optimise the use of services. It enhances Italy’s tourist image abroad, with the involvement of regional and territorial autonomous administrations, and implements national and international promotional strategies. It helps to market food, wine, and artisan products in Italy and abroad and collaborates in the management of the ‘Italia.it’ portal. It supports the Ministry of Tourism in promoting tourism policies.