The 1000 Miglia brand identity project developed by Nascent Design, has received the Communication Design award 2018.
The Red Dot Award is one of the most important international awards for design excellencies that stand out for their innovative ability. Designers, agencies and companies from 45 countries around the world took part in the 2018 edition, which received almost 9,000 applications.
For 1000 Miglia, Nascent Design curated the creation of a brand new visual identity system, with the aim of creating a “Lifestyle Brand” strongly renewed in its distinctive features, through a new language able to communicate the founding values of the brand by updating them. The key element of the new vision of the 1000 Miglia brand is the arrow, originally its historical emblem, now reinterpreted and multiplied. A sign that can stand alone or in groups, assuming different roles and meanings, depending on the hierarchy and the content in which it is included. The arrows and their uses define a dynamic and flexible language, suitable to be declined on multiple supports, evolving over time, to ensure a timeless image. The new identity is aware of the importance of historical values, but also wants to broaden the imaginary with a very contemporary language.
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Didier Lins and Patrick Lambrechts in a 1963 ...
Feb 1
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Participating in events by 1000 Miglia is also ...
Jan 30
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Maximum precision is required to successfully ...
Jan 26
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Tornano le #FrecceTricolori nel cielo della 1000 ...
Jan 24
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The concert organized by the @teatrogrande ...
Jan 23
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Starting today, Thursday, January 19th, entries ...
Jan 19
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A chiudere il programma d’inaugurazione di ...
Jan 17
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#1000Miglia, the 5-day journey in the most ...
Jan 11
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Carichi e pronti per le sfide e i viaggi del nuovo...
Jan 4
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L’Alfa Romeo GT Junior del 1971 alla ...
Dec 28
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Merry Christmas and Happy New Year from all of us ...
Dec 25
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Ogni gara by 1000 Miglia è una sfida che richiede...
Dec 22