The 1000 Miglia brand identity project developed by Nascent Design, has received the Communication Design award 2018.
The Red Dot Award is one of the most important international awards for design excellencies that stand out for their innovative ability. Designers, agencies and companies from 45 countries around the world took part in the 2018 edition, which received almost 9,000 applications.
For 1000 Miglia, Nascent Design curated the creation of a brand new visual identity system, with the aim of creating a “Lifestyle Brand” strongly renewed in its distinctive features, through a new language able to communicate the founding values of the brand by updating them. The key element of the new vision of the 1000 Miglia brand is the arrow, originally its historical emblem, now reinterpreted and multiplied. A sign that can stand alone or in groups, assuming different roles and meanings, depending on the hierarchy and the content in which it is included. The arrows and their uses define a dynamic and flexible language, suitable to be declined on multiple supports, evolving over time, to ensure a timeless image. The new identity is aware of the importance of historical values, but also wants to broaden the imaginary with a very contemporary language.
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The second day dedicated to the technical and administrative checks at the Brixia Forum Paddock and the Sealing Ceremony at the 1000 Miglia Village has also come to an end 🚗
The evening lit up the heart of Brescia with two special events designed to involve the city: the 1000 Miglia Talk, a discussion on the stylistic evolution of the cars in the most beautiful Race in the world, and the preview of the film “Fury & the Monster”, which tells the story of Enzo Ferrari, Mauro Forghieri and the iconic Ferrari 250 GTO project.
Every moment brings us closer to the start.
Get ready: the adventure is about to begin! 🔜
#1000Miglia #1000Miglia2025
Jun 16
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Eighth edition of the Roberto Gaburri Trophy! ⏱
The regularity race, dedicated to the first President of 1000 Miglia Srl, saw the classic cars of the #1000Miglia and the powerful Ferraris of the 1000 Miglia Ferrari Tribute compete on the city circuit.
🏆 The winners were Andrea Luigi Belometti and Cristian Ricca, driving a splendid 1929 Lancia Lambda Spider Tipo 221, who took home the trophy on an evening full of enthusiasm and participation.
#1000Miglia #1000Miglia2025
Jun 15
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A round of applause for Edoardo Piccinelli of the Istituto Comprensivo state school of San Sepolcro, creator of the winning design for this edition of the 1000 Miglia goes to school! 🎨
His work was chosen to represent the project and already features prominently on the official promotional materials: a true symbol of the young people’s passion for the most beautiful Race in the world.
🚙 For the occasion, the students of the school in San Sepolcro created a special version of the Jeep Renegade, which will accompany the Red Arrow along the entire route.
A symbolic car, which during the journey will collect stamps from the places it passes through, affixed to postcards created by the Audiofonetica School of Brescia – a journey through the most beautiful parts of Italy, told through the eyes and talent of the youngest members of society✨
#1000Miglia #1000Miglia2025
Jun 15
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This is it: #1000Miglia week has begun and the adrenaline is already sky high! 💥
There are only two days to go until the start, but the heart of the race is already beating fast at the Brixia Forum Paddock, where today and tomorrow the crews will be busy with the technical and administrative checks🔛
Experience all the excitement with us: follow us on our channels and don’t miss a moment of this extraordinary adventure!
#1000Miglia
#1000Miglia2025
Jun 15
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Everything is ready!
Today, in the splendid setting of Palazzo Loggia, the curtain officially rose on the most eagerly awaited week of the year: the #1000Miglia2025 is ready to start! 🚗✨
5 days of pure passion,
1.900 km to cover on the Brescia-Rome route and back
420 crews ready to put themselves to the test
The countdown is almost over … are you ready to experience the magic? ⏳🏁
Jun 13
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A tribute to the passion that has united Chopard and the 1000 Miglia since 1988 🤝🏻
Discover the new Mille Miglia GTS Power Control Race Edition 2025, the iconic timepiece by @Chopard, made exclusively with
Lucent Steel™.
A symbol of excellence on the roads of the 1000 Miglia 2025✨
#Chopard #1000Miglia #1000Miglia2025
Jun 12
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Keith Roberts and Douglas Butt in a 1932 AlfaRomeo 6C 1750 GS Zagato are the winners of #1000MigliaWarmUpSwitzerland2025 🏆
🥈Adrian andAlison Martin in a 1939 MG TB and
🥉Paul andEd Riddle in a 1956 Jaguar XK140 OTS
Scroll through the gallery and let yourselfbe carried away by the most intense thrills of this fourth edition.
Visit the page to find out more 👉@millemigliawarmupswitzerland
Jun 11
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Scroll through the gallery and find out how to take part in all the events in Brescia! 😍
#1000Miglia #1000Miglia2025
Jun 9
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🚗⚓ 1000 Miglia and the @marinamilitareofficial: common route towards 2027
Today, the passage of the 1000 Miglia 2025 through the Naval Academy, scheduled for 20 June, was presented on the quarterdeck of the Amerigo Vespucci ship moored in Livorno.
The cars will pass through the gates of the Academy during the fourth leg, from Cervia-Milano Marittima to Parma, where they will compete in a series of Time Trials in a unique setting.
On this occasion, the celebratory logo of the collaboration between the 1000 Miglia and the Navy was unveiled, inspired by the flat knot, symbol of the union between two Italian excellences.
👥 A partnership that looks to the future and will lead us to the centenary of the Red Arrow in 2027, in the name of tradition, technical excellence and national representation.
📍 For the first time, the Navy will be in the 1000 Miglia convoy with a 1947 Fiat 1100 B Monviso Cabriolet and a Land Rover Defender 90 driven by Armed Force crews.
A debut that speaks of common values, team spirit and passion for history and innovation.
Jun 7
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#1000MigliaWarmUpSwitzerland2025 is underway! 🚩
Once again this year, for the fourth consecutive time, the engines are revving up for the event that heralds the spirit of the World’s Most Beautiful Race in a weekend full of passion, training and sharing.
After this first day dedicated to training and the technical and administrative checks of the cars, the race will start from the Bern area, cross the picturesque landscapes of the Jura and continue in the Valais, among panoramic bends, vineyards and marvellous alpine views 🏞️
Don’t miss this oppportunity and follow all the updates 📲👉@millemigliawarmupswitzerland
Jun 5
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From Brescia to Rome and back.
The route of the 1000 Miglia 2025 returns to its origins: a “figure-of-eight” ruote, inspired by the legendary pre-war races of the first 12 editions of the 1000 Miglia speed race.
📍Follow "the Most Beautiful Race in the World", from 17 to 21 June!
Jun 4
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1000 Miglia 2025: Brescia becomes the beating heart of the Red Arrow with a series of unmissable events!
The official presentation of the rich programme of activities that will accompany the next edition of the “Most Beautiful Race in the World” was held in the Sala della Giunta of Palazzo Loggia:
📸 “Heart of the Race” photographic exhibition – from 29/05 to 29/06, MO.CA.
🚦VI Conference on Road Safety – 14/06, Auditorium S. Barnaba. Free admission.
🏛️ Bolidi e Dimore – 14/06 and 15/06, in ten historic buildings in Brescia.
🎨 Inauguration of the 1000 Miglia Village and Award Ceremony for the Art Competition of the “The 1000 Miglia goes to school” project – 15/06, Piazza Vittoria.
🏆 Gaburri Trophy – 15/06.
🎙️ 1000 Miglia Talk “1000 Forme - Designed to Win” – 16/06, Ridotto del Teatro Grande. Free admission.
🎞️ Preview of the film “Ferrari: Fury & The Monster” – 16/06, Viridarium of the Santa Giulia Museum. Free admission.
🎶 Arrival parade and Music Festival – 21/06, Viale Venezia.
📍Mark your calendars, experience the excitement, become part of the legend!
Discover all the details here:https://1000miglia.it/en/2025/all-the-initiatives-in-brescia-of-the-1000-miglia-2025/.
May 27