Alongside the 1000 Miglia race since 1988, Chopard is also the World Sponsor & Official Timekeeper of the second edition of the Sorrento Roads by 1000 Miglia, that brings the Italian-style Dolce Vita to a unique context, celebrating a passion for beautiful cars, a penchant for challenges and a quest for aestheticism which are values completely shared by the Swiss Maison.
Founded in 1860, Chopard, The Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral crafts through contemporary and ethical creations.
Cultivating limitless creativity, the Maison takes craftsmanship to peak levels through the work of passionate and experienced artisans. Moreover, since July 2018, Chopard has been the first watch and jewellery maker to use 100% Ethical Gold for the production of all its watches and jewellery.
Today, Chopard is run by the Scheufele family and masters more than 50 professions at its three production sites, where particular attention is paid to internal training and the transmission of know-how.