A recognition that enhances the Brescian identity of an internationally renowned brand
The 1000 Miglia brand, the unmistakable Red Arrow, is now officially listed in the Special Register of Historic Brands of national interest, a recognition granted by the Ministry of Enterprises and Made in Italy to Italian brands of excellence historically linked to the Italian territory.
This prestigious achievement has its roots in the history of Brescia itself and rewards not only a world-famous brand, but also the vision and constant commitment of the Automobile Club Brescia, which owns the brand and, through its wholly owned in-house company 1000 Miglia Srl, set up to promote and organise national and international motor racing events, from the 1000 Miglia to other events for classic or sports cars, has been able to protect and strengthen its cultural, sporting and symbolic value over time.
Two years before the celebrations for the first hundred years of the 1000 Miglia, the organisation joins the select group of Italian companies that, having been in operation for at least 50 years, are recognised for their excellence over time and their constant innovative contributions, highlighting their unwavering focus on quality and sustainability in line with the founding values that have defined their history and are shaping their future.
«The recognition of the 1000 Miglia brand as a Historic Brand of national interest is an achievement that fills us with pride and testifies to our organisation’s decades-long commitment to protecting and promoting a heritage that is unique in the world. The Red Arrow is not only a sporting symbol, but an emblem of our history and our territory. This achievement is the result of the joint work between Automobile Club Brescia and 1000 Miglia Srl, which we wanted and created precisely to give strength and continuity to a vision: that of Brescia as the international capital of historic motoring» said the President of Automobile Club Brescia, Cav. Aldo Bonomi.
