Two icons born in the same region come together once again to celebrate Italian excellence and craftsmanship. For the seventh consecutive year, Consorzio Franciacorta is renewing its historic partnership with the 1000 Miglia, the race that embodies the country’s heritage and style. As the Official Sparkling Wine, the brand brings to the 2026 edition a perfect blend of a passion for classic motoring and the most authentic Italian style.
This bond, founded on shared values of tradition, attention to detail and constant innovation, translates into a system of excellence. Franciacorta, which in 1995 became the first Italian wine to be awarded DOCG status, bases its identity on a rigorous method and the absolute quality of its terroir, perfectly mirroring the meticulousness and prestige that characterise the Red Arrow.
In 2026, the partnership expanded its scope even further. As well as marking the most important moments of the 1000 Miglia, the partnership has also extended to the Coppa delle Alpi and the 1000 Miglia Experience, confirming a strategic synergy aimed at promoting the authenticity of ‘Made in Italy’ and enhancing the country’s historical and territorial heritage.