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Chopard and the 1000 Miglia: a partnership that has shaped the history of classic motoring

A strong partnership that has continued to shape the history of classic motoring since 1988: Chopard has renewed its partnership with the 1000 Miglia for the 2026 edition as well. As World Sponsor & Official Timekeeper, the Swiss Maison accompanied participants along the nearly 2,000 kilometres from Brescia to Rome and back, celebrating the precision and timeless beauty shared by fine watchmaking and the cultural world of elegance and passion that revolves around classic cars.

As ever, the event provided the ideal setting to combine road-going regularity trials with masterful craftsmanship: indeed, it was during the race that the new model from the famous Mille Miglia watch collection was unveiled. A collection that pays homage to the great legends of motoring and follows on from the success of previous limited editions, such as the renowned Mille Miglia Classic Chronograph Tribute to Sir Stirling Moss.

These timepieces are crafted to the highest standards of Swiss watchmaking, where the design – inspired by racing cars – guarantees the utmost precision and reliability, celebrating an experience that has always been characterised by excellence.