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Gran Turismo joined the 1000 Miglia 2026 as new partner: the 1000 Miglia Gran Turismo Experience

The 1000 Miglia 2026 welcomed a new and unprecedented partner: Polyphony Digital Inc., the developer of the Gran Turismo franchise, the best-selling racing game series in the world with over 100 million units sold worldwide. Through this new collaboration, named the “1000 Miglia Gran Turismo Experience”, the world of virtual motorsport met the most prestigious vintage car rally on the planet.

This partnership marked a significant evolution for the 1000 Miglia. For the first time, Japanese cars joined the route of the Red Arrow in a dedicated event.   It was a choice that reflected the spirit of 1000 Miglia: keeping the past alive while bringing it into the future.

The 1000 Miglia has long been described as a travelling museum, a moving exhibition of automotive history running through Italy’s beautiful roads, cities and villages. With Gran Turismo, this museum came alive in a new dimension, extending its reach to millions of enthusiasts around the world who have grown up discovering the beauty of these legendary cars from behind a screen. Virtual passion and real asphalt met on the same route, opening the Red Arrow to a global audience of drivers, collectors and gamers alike.

The collaboration between Gran Turismo and the 1000 Miglia was a celebration of two worlds united by the same devotion to the automobile: one lived in the real world for nearly a century, the other built pixel by pixel to let anyone, anywhere, experience the thrill of driving for the past 30 years. Together, they carried forward a shared mission — to preserve the legacy of the automobile and hand it on, intact and inspiring, to future generations.