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Timeless quality and Made in Italy. MooRER is a Special Partner of Coppa delle Alpi

The elegance of Made in Italy accompanied the crews of the Coppa delle Alpi St. Moritz Edition thanks to MooRER’s participation as a Special Partner. The brand found its natural habitat in the alpine setting of the 1000 Miglia winter race, bringing to the race a philosophy based on the integrity of materials and the relentless pursuit of perfection.

For MooRER, luxury lies in simplicity and an obsessive attention to detail: an approach that mirrors the same meticulous care collectors devote to their cars. Every garment, entirely made in Italy, is designed to combine technical rigour with refinement, ensuring a timeless style capable of elegantly withstanding the challenging climate of the Alpine passes.

MooRER’s presence along the roads of the Engadine has celebrated the balance between the sporting spirit of the race and refined aesthetics. A partnership that has successfully enhanced the spirit of the race, confirming that the beauty of the essential and uncompromising quality are the guiding values for those seeking excellence, both in clothing and in classic motoring.