Tassoni is a company that symbolises the excellence of Made in Italy craftsmanship. It was founded in the mid-eighteenth century in Salò, on Lake Garda, where the entire collection, including the iconic Cedrata Tassoni – made exclusively with natural ingredients – is still created today. Having become a pharmacy in 1793, Tassoni has been part of Gruppo Lunelli since 2021 and, in the course of its 230 years of history, has become part of the collective imagination and Italian cultural heritage. The year 2023 represents the beginning of the new era of the Italian luxury soft drink par excellence, under the banner of the ‘luxury of daring’.