Two icons of passion promoting Italy
Federazione Italiana Rugby and Mille Miglia create a partnership promoting their respective image and our country’s excellences, with a no-cost co-marketing program.
– The sporting cooperation between Rugby and Motoring has the goal of linking the enthusiasts of two great sports. F.I.R. becomes a ” Mille Miglia Ambassador”.
– According to the agreement, during the “most beautiful race in the world” and the matches of the Italian Rugby Team both logos will be shown.
An agreement aimed at strengthening a link and enhancing leadership and teamwork in the sporting competition, to promote each other’s image: 1000 Miglia S.r.l. and the Italian Rugby League created a partnership based on the exchange of visibility, communicating common values through a co-marketing project producing advantages for both parties at no cost.
The partnership – with the slogan and logo “Federazione Italiana Rugby: ” Mille Miglia Ambassador “ – was announced in occasion of a Press Conference held in Rome’s Stadio Olimpico for the “6 Nations“ match between Italy and England, while some players of the Italian National Rugby team were being photographed with a vintage racing car.
This agreement is based on a number of cross initiatives and activities which will enhance the world visibility of two Italian excellences: the logos of Mille Miglia – the historic Red Arrow – and F.I.R. will appear together in a combined logo created for this, on both parties’ web and social channels. In addition, among the PR and Media Relations synergies, the Press Releases will be distributed in each other’s Press Conferences.
The Red Arrow will appear on the official matches programme as well as on the monthly magazine All Rugby.
During the Italian Team’s home matches, a 30″ Mille Miglia videoclip will be shown four times on the videowalls, while the official speaker will announce the partnership. The partnership logo will appear on the led billboards in the arena for 15 seconds.
On the other side, 1000 Miglia S.r.l. will grant the Italian Rugby League proper visibility within its Mille Miglia 2014 Communication Plan; as a “Mille Miglia Ambassador”, F.I.R. will be one the Mille Miglia Supporters. Practically speaking, F.I.R. will have visibility on the marketing and promotion materials.
Finally, the F.I.R., will have the chance to participate to the Mille Miglia on a racing car arranged for it by 1000 Miglia S.r.l.
This partnership between motoring and the oval ball is inspired by these very values, with the aim of linking the two passions; Andrea Dalledonne, co-CEO of 1000 Miglia S.r.l., said: «It’s the same passion of every rugby enthusiast who, like I do, supports his national team, and suffers in anticipation for every point, for each drop, for every scrum. It’s the passion of every young follower who plays rugby with constant training and sacrifice, with the power which is not only physical, but is mainly psychological and comes right from his heart. It is the same passion of the Mille Miglia participants, who come from every corner of the world, from Japan, from America or Australia, enthusiastic about taking part with great effort in a Race which is tiring and glorious, perhaps under that heavy rain that traditionally keeps the cars company, just for sharing a small piece of the Mille Miglia myth, to be a hero for four days, to enjoy Italy’s beauty, which our Company is proud to represent. I would like to thank Chairman Gavazzi, because together we have created a synergy which hopefully will leave a trace, demonstrating how the Italian excellences are able to unite their forces and resist the external attacks, winning their common challenges».
Alfredo Gavazzi, Chairman of F.I.R., declared: «Today we sanction a partnership which joins two Italian excellences, two symbols of passion. We are proud that the National Rugby Team becomes a “Mille Miglia Ambassador” both in Italy and abroad. Likewise, Federazione Italiana Rugby, thanks to Mille Miglia, will be celebrated during the Event as well as along the route of the Race».
The agreement will be valid until 2018, for the next editions of the Mille Miglia, of 6 Nations, the Italian National Team’s Test Matches and the 2015 Rugby World Cup in England, a country where the appeal of Mille Miglia is very high.
millemigliaofficial
Happy Easter from all of us at Team 1000 Miglia! 🕊
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Buona Pasqua da tutti noi del Team 1000 Miglia! 🕊
Mar 29
millemigliaofficial
In the picturesque Italian countryside, the crew in a 1936 Lagonda Lg 4.5 French Grand Prix Team Car dive into the competition, encountering the unique sights of our beautiful Italy 🚗🏞️
Are you also looking forward to the #1000Miglia2024? 🤩
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Nelle suggestive campagne italiane, l’equipaggio a bordo di una Lagonda Lg 4.5 French Grand Prix Team Car del 1936 si immerge nella competizione incontrando gli angoli unici della nostra Italia 🚗🏞️
Anche tu non vedi l’ora che arrivi la #1000Miglia2024? 🤩
Mar 28
millemigliaofficial
“When you celebrate the past you have to ask yourself if there is a reason. The 1000 Miglia was the image of technical, social and human progress; and we do well to celebrate it, because this commemoration of the past helps the future.”
Giannino Marzotto
Happy Birthday #1000Miglia, 9️⃣7️⃣🎂!
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“Quando si celebra il passato ci si deve chiedere se c’è una ragione. La 1000 Miglia è stata l’immagine del progresso, tecnico, sociale ed umano; e noi facciamo bene a celebrarla, perché questa rievocazione del passato aiuta il futuro.”
Giannino Marzotto
Buon compleanno #1000Miglia, 9️⃣7️⃣🎂!
Mar 26
millemigliaofficial
🚩 1000 MIGLIA EXPERIENCE 2024| ENTRIES NOW OPEN
The 1000 Miglia Experience is back, the event reserved for the most spectacular modern Supercars and Hypercars that will have the opportunity to compete, during the five days of the race, alongside the prestigious vintage cars of the Most Beautiful Race in the world.
Enter your details and register at the link in bio to take part in the third edition of the event 👆
#1000Miglia #1000MigliaExperience2024
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🚩 1000 MIGLIA EXPERIENCE 2024| AL VIA LE ISCRIZIONI
Torna la 1000 Miglia Experience, l’evento riservato alle più spettacolari Supercar e Hypercar moderne che avranno l’occasione di competere, durante le cinque giornate di gara, a fianco delle prestigiose vetture d’epoca della Corsa più bella del mondo.
Inserisci i tuoi dati e registrati al link in bio per partecipare alla terza edizione dell’evento👆
#1000Miglia #1000MigliaExperience2024
Mar 25
millemigliaofficial
With the arrival of spring, the highly anticipated #SorrentoRoads2024 event is about to return 🌸
Drive through stunningly beautiful scenery, 5-star hospitality in the most exclusive locations of the Amalfi Coast and the splendid Capri, in the true essence of the Campania region 🌊
Stay tuned!
Check out the event on our website 👆
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Con l’arrivo della primavera, sta per tornare anche l’attesissimo evento #SorrentoRoads2024 🌸
Guida attraverso panorami di una bellezza straordinaria, ospitalità a 5 stelle nei luoghi più esclusivi della Costiera Amalfitana e nella splendida Capri, nella vera essenza del territorio campano 🌊
Stay tuned!
Scopri l’evento sul nostro sito 👆
Mar 21
millemigliaofficial
🗓️ Press Conference Coppa delle Alpi 2024 - The Great Alpine Journey
Presented today the #CoppadelleAlpi2024 with big news 🎉
This year the event will go beyond the winter regularity race for historic cars to become a 5-leg Grand Tour crossing the borders of Italy, Slovenia, Austria, Liechtenstein, Switzerland, Germany and France ⛰️
In conjunction with the race, which will take place from 28 April to 4 May, will be the project of The Great Alpine Journey, a reflection route aimed at representing the socio-economic, anthropological and environmental transformations of the Alpine macro-region.
30 crews in the race, 10 cars with Opinion Leaders and experts aboard, 1600 km to cover, 7 nations crossed in 5 race days.
The countdown has started! 🔜
To see the Press Conference visit the link in bio 👆
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🗓️Conferenza Stampa Coppa delle Alpi 2024 - Il Grande Viaggio Alpino
Presentata oggi la #CoppadelleAlpi2024 con grandi novità 🎉
Per quest’anno l’evento si spingerà oltre la gara invernale di regolarità per auto storiche diventando un Grand Tour di 5 tappe valicando i confini di Italia, Slovenia, Austria, Liechtenstein, Svizzera, Germania e Francia ⛰️
Parallelamente all’itinerario della gara che si svolgerà dal 28 aprile al 4 maggio, si affiancherà il progetto de Il Grande Viaggio Alpino, un percorso di riflessione finalizzato a rappresentare le trasformazioni socioeconomiche, antropologiche e ambientali della macroregione alpina.
30 equipaggi in gara, 10 vetture con a bordo Opinion Leader ed esperti, 1.600 km da percorrere, 7 nazioni attraversate in 5 giornate di gara.
Inizia il countdown! 🔜
Per rivedere la Conferenza Stampa visita il link in bio👆
Mar 19
millemigliaofficial
The enthusiasm of the crews at the #1000Miglia is unparalleled 😍
The passion for the race combined with the beauty of the landscapes crossed makes this experience not only a sporting event, but also an exciting and rewarding journey for all those taking part🔥
📸🚗 Pictured is the crew of a 1928 Salmson 1100 at the #1000Miglia2023
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L’entusiasmo degli equipaggi alla #1000Miglia è ineguagliabile 😍
La passione per la competizione unita alla bellezza dei paesaggi attraversati rende questa esperienza non solo un evento sportivo, ma anche un viaggio emozionante e gratificante per tutti coloro che vi partecipano🔥
📸🚗 In foto l’equipaggio di una Salmson 1100 del 1928 alla #1000Miglia2023
Mar 14
millemigliaofficial
In all the #1000Miglia races, the key to success lies in the precision with which the crews follow the Roadbook 🗺🔎
Pictured is a 1931 Aston Martin Le Mans 📷
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In tutte le gare targate #1000Miglia, la chiave del successo risiede nella precisione con cui gli equipaggi seguono il Roadbook 🗺🔎
In foto una Aston Martin Le Mans del 1931 📷
Mar 12
millemigliaofficial
Happy Women’s Day to all the ladies of the #FrecciaRossa 🚗🌹
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Auguri a tutte le donne della #FrecciaRossa 🚗🌹
Mar 8
millemigliaofficial
Robert Kauffmann’s 1957 Ferrari 250 GT - Charlotte, North Carolina wins the Spirit of 1000 Miglia award at The Amelia Island Concours d’Elegance 🏆✨
Over the course of the week, 8 Spirit of 1000 Miglia medals were awarded, the recognition that 1000 Miglia gives to cars that symbolise the authentic essence of the Freccia Rossa, the prize-winning cars are:
🏅Lancia Aprilia Supergioiello from 1949
🏅Ferrari 250 GT LWB from 1958
🏅Siata 208 CS from 1954
🏅Nardi 1100 Sport from 1950
🏅Allard J2X from 1952
🏅Lancia Appia Zagato from 1957
🏅Maserati 200 SE from 1957
🏅Ferrari 250 Europa GT from 1955
#Spiritof1000Miglia
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La Ferrari 250 GT del 1957 di Robert Kauffmann - Charlotte, North Carolina vince il premio Spirit of 1000 Miglia al The Amelia Island Concours d’Elegance 🏆✨
Nel corso della settimana sono state assegnate 8 medaglie Spirit of 1000 Miglia, il riconoscimento che 1000 Miglia attribuisce alle automobili simbolo dell’essenza autentica della Freccia Rossa, le vetture premiate sono:
🏅Lancia Aprilia Supergioiello del 1949
🏅Ferrari 250 GT LWB del 1958
🏅Siata 208 CS del 1954
🏅Nardi 1100 Sport del 1950
🏅Allard J2X del 1952
🏅Lancia Appia Zagato del 1957
🏅Maserati 200 SE del 1957
🏅Ferrari 250 Europa GT del 1955
#Spiritof1000Miglia
Mar 4
millemigliaofficial
🚩 1000 MIGLIA WARM UP USA 2024| ENTRIES NOW OPEN
Entries are now open for the 1000 Miglia Warm Up USA 2024: now in its fifth edition, the race will take place from 22nd to 27th October 🗓️ and will have the @townofmiddleburg in Virginia as the starting and finishing point for each leg.
An event created to prepare crews in the best possible way for the techniques that distinguish regularity racing, 1000 Miglia Warm UP USA, after an initial day of circuit training, will see the unfolding of the USA Cup, the three-day, 800-plus-kilometre competition that will take crews through the most characteristic locations in Virginia, Maryland and D.C. 🚗🍁🍂
Enter your details and register at the link in bio 👆
#1000MigliaWarmUpUSA2024
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🚩 1000 MIGLIA WARM UP USA 2024| AL VIA LE ISCRIZIONI
Sono aperte le iscrizioni a 1000 Miglia Warm Up Usa 2024: giunta alla quinta edizione, la gara si svolgerà dal 22 al 27 Ottobre🗓️ e avrà @townofmiddleburg in Virginia come base di partenza e arrivo per ogni tappa.
Manifestazione nata per preparare al meglio gli equipaggi ad affrontare le tecniche che contraddistinguono le corse di regolarità, 1000 Miglia Warm UP USA, dopo una giornata iniziale di training in circuito, vedrà lo svolgimento della Coppa USA, la competizione di tre giorni e oltre 800 chilometri che porterà gli equipaggi tra le località più caratteristiche di Virginia, Maryland e D.C. 🚗🍁🍂
Inserisci i tuoi dati e registrati al link in bio 👆
#1000MigliaWarmUpUSA2024
Feb 29
millemigliaofficial
📆 Press conference presenting “The 1000 Miglia goes to school”
1000 Miglia Srl and the Automobile Club of Brescia will be promoting “The 1000 Miglia goes to school” project from March onwards, with the aim of bringing the history of the Red Arrow to schools in Brescia and its province 📚
Through a series of meetings, aimed at primary, secondary and high school students, the topic to be discussed will be: The 1000 Miglia as an engine of modernity and progress, past and present
Follow all updates on this wonderful initiative at the link in bio ☝️
#1000Miglia #La1000Migliavaascuola
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📆 Conferenza stampa di presentazione “La 1000 Miglia va a scuola”
1000 Miglia Srl e l’Automobile Club di Brescia a partire dal mese di marzo promuoveranno il progetto “La 1000 Miglia va a scuola” con l’obiettivo di portare la storia della Freccia Rossa nelle scuole di Brescia e provincia 📚
Attraverso una serie di incontri, rivolti agli studenti delle scuole primaria, secondaria e superiore, si affronterà il tema: La 1000 Miglia come motore di modernità e progresso, ieri e oggi
Segui tutti gli aggiornamenti di questa meravigliosa iniziativa al link in bio ☝️
#1000Miglia #La1000Migliavaascuola
Feb 28