Mille Miglia was also very successful on the web, with important results on new media and social networks.
The thirtysecond revival of the Red Arrow was faithful to its successful tradition and got an enthusiastic reaction from the public. This was due to the extraordinary “travelling museum” created by the 435 historic cars, as well as the new route, the additional day, and the presence of many celebrities.
Mille Miglia was also very successful on the web, with important results on new media and social networks.
Looking at the result of the Mille Miglia 2014, the first important consideration concerns the public’s participation: also thanks to four days of glorious weather and the new route passing through a few towns which had not seen the Mille Miglia for years, participants coming from all over the world have been surprised by the great number of enthusiasts enjoying the view along the whole route.
The additional day decided this year by the organizers allowed the Bolognese crowds to see the stage arrival on the Saturday night, and the very numerous Brescians to cheer the arriving teams on the Sunday morning: for the first time many families and children, who in the previous years were not able to witness the night arrivals, could experience the emotional end of the race in Viale Venezia and in the whole Brescia town centre.
With great satisfaction for the outcome of the 2014 Mille Miglia, and well aware that some aspects still need to be enhanced in the future, the organizers left to others the public judgment of this year’s edition. The Mayor of Brescia, Emilio Del Bono, declared: «For Brescia, the additional Mille Miglia day has been a great success; I believe that this has been the best edition for many years, thanks to the group of organizers led by Chairman Roberto Gaburri».
THE REAL STARS: THE 435 RACING CARS
The most numerous starters of the 2014 Mille Miglia have been Mercedes-Benz and Alfa Romeo, incidentally both sponsors of this edition. Of the 435 cars taking the start, 45 had the Stuttgart Star, while 43 the Milan coat of arms; after them were Fiat with 35, Jaguar/SS with 32, Porsche with 24, Lancia with 23, Bugatti with 22, Ferrari with 19, Aston Martin with 18 and Bmw with 12, plus cars from 54 other brands. Some of the Companies with the most successful tradition, having won at least one of the original speed races, sent teams from their Heritage Museums, like Alfa Romeo, BMW and Mercedes-Benz.
Glorious brands like Bugatti and Bentley were also present with works teams. Jaguar were there too with an important works team with celebrity drivers and co-drivers, like Jay Leno, Jeremy Irons, Brian Johnson, Martin Brundle and Bruno Senna.
Mercedes-Benz, as Automotive Presenting Sponsor, gave more than 90 cars for the organization. Most of them were brand spanking new C Classes finished in a very much admired shade of metallic red used for route control, 7 “pace cars“, 6 “medical cars“, 4 for guest relations, 4 for the press office and 14 for route management. These cars also carried and distributed 200.000 Mille Miglia flags, very welcome by all and especially the kids.
CAST OF CARACTERS: a Mille miglia WORTHY OF THE SILVER SCREEN.
Oscar laureates, pop stars, business men and famous ladies; the 2014 Mille Miglia starting grid was full of exceptional protagonists: thanks to great actors like Adrien Brody and Jeremy Irons someone called it the Race of Oscars. For sure, the Mille Miglia 2014 will star in a motion picture. As a matter of fact, during this year’s race, a number of scenes have been shot by Lucere Film, a production company tasked by 1000 Miglia Srl to make a movie which will be produced during the summer months and that will be launched in May 2015, at Cannes Cinema Festival as well as in the Italian Pavilion of Expo Milano 2015.
The Welshman Luke Evans was among the actors driving in the race. Also from the world of Show Business we had Jay Leno, American TV personality, and David Blakeley, British model and writer, with his model and actress partner Jodie Kidd. Many musicians were also there: Example, British singer and rapper, Scottish singer Amy Macdonald and Belgian singer Milow. The loudest cheers from the public were for Brian Johnson, AC/DC frontman. Many racing drivers took the start, first and foremost Eros Crivellari, the only one with an original Mille Miglia to his credit, Andy Wallace, Jochen Mass, Teo Fabi, Bernd Schneider, Jacky Ickx, Martin Brundle e Bruno Senna, with the very evocative helmet of his late uncle Ayrton. Among the many celebrities, a special place was held by French stylist and Pablo Picasso’s daughter, Paloma.
As always in such a big event, many small but significant curiosities took place. For example, having known that one of the ‘works’ Porsches was driven by Wolfgang and Ferdinand Porsche, Marco Makaus, joint Managing Director of 1000 Miglia srl, decided to modify the starting list, granting their Speedster the race number 356. Thanks are due to the Dutch Houtkamp team who sportingly accepted the change. Among the 435 teams who brought their car to Piazza della Vittoria on the morning of Thursday May the 15th, a particularly elegant young couple stood out: Christian Henrich Stove e Manuela Berloni, who got married on the previous Saturday. As a wedding gift, they had asked Roberto Gaburri and Valerio Marinelli, Chairman and Vice Chairman of 1000 Miglia Srl, to be allowed to spend their honeymoon at the Mille Miglia. And so they did, driving their Porsche 356 1500 Speedster.
Mille Miglia 2014: FACTS AND FIGURES
One of the facts behind the organization of the Mille Miglia has been explained by Andrea Dalledonne, joint Managing Director of 1000 Miglia Srl: «From the first to the last car, counting also those of Mercedes-Benz Tribute and Ferrari Tribute, the organization and the media cars, we have a convoy lasting almost four hours, with around 4000 hotel rooms booked and 9000 meals served“.
Here follow some additional data.
- Registrations: 2.570 initial requests (counting also those done in 2013 for this year), 624 completed with payment.
- Accepted cars: 435.
- Additional cars starting vs. previous years: 15 (vs. 2013), 60 (vs. 2012).
- Italian crews: 113.
- Foreign crews: 322.
- Represented Countries: 34.
- More numerous foreign Country: Germany (93).
- Number of Automotive brands of the accepted cars: 64.
- Participants with support and following crews: 2.000.
- Number of people involved in the organization: 3.000.
- Registered journalists and media professionals: 1.500.
- Towns on the Route: 227.
- Regions on the Route: 7, plus San Marino.
MILLE MIGLIA ON THE NEW MEDIA
Results of the new media coverage of the 2014 edition confirm a very positive trend. Strong growth for website visits as well as social network contacts.
WWW.1000MIGLIA.IT
The 2014 data cover a period from September 1st 2013 to May 31st 2014. We had 740.000 visits, with more than 4 million pages visualized.
These results consolidate a trend of strong growth.
An exceptional volume of contacts took place in May 2014, during the race, when a peak of interest has been reached: more than 440.000 users visited the site, with more than 2,2 million page views.
Site accesses come from over 150 countries worldwide, which further underlines the Red Arrow international appeal.
Comparing the data of the 2013 race – with 400.000 visitors and more than 2 million page views – with those of 2014, the site www.1000miglia.it has doubled the number of contacts and views, with an extraordinary growth of 85% more visits.
1.262.374 people followed the activity of the FB page of Mille Miglia during the week of the 2014 race.
As we got closer to the race, the total “Likes” grew very quickly: in the months of April and May we passed from 6.118 to 11.473 fans; in June 2014 the number of “Likes” trebled, up to 17.110.
The post announcing the winners of Mille Miglia 2014, on May 18th, reached 18.032 people, with 850 “Likes”, 57 comments and 182 sharings.
The top number of accesses has been reached on May 15th 2014, during the race’s start, when more than 31.000 people visited the page.
During the month of the Mille Miglia, every post had an average volume of 8.000 people.
The internationality of the fans has been confirmed. 40% of contacts live out of Italy, mainly in Germany, Netherlands, USA and Japan. As a consequence, all interactions take place in many different languages.
21% of fans are women, while 78% men.
Compared with the 2013 race, the growth of the visualization varied from 10.000 units in early April to 80.000 on the week before the race. During the event itself, a total of 210.000 people has been reached.
In 2014, compared with the previous year, the Facebook account has therefore experienced a growth of 6 times the 2013 result (+ 600%).
The Twitter profile doubled, in less than two months, from 1.243 to 2.615 followers.
The hashtags #lacorsapiubelladelmondo, #millemiglia2014, #1000miglia2014 have been followed with tens of thousands posts from enthusiasts, professionals and participants, among which were many VIPs.
YOUTUBE
The MilleMiglia Channel reached 379 registrations and 50.154 total visualizations.
For Mille Miglia 2014, 40 videos have been uploaded on YouTube, which have been watched a total of 24.000 times.
A total of 11.989 visualizations have been reached during the month of May 2014. 2.507 of these have been registered on May 16th.
Access have come from Italy, USA, Germany, the Netherlands, Japan and UK .
YouTube has been the most international new media, as 62% of the visualizations came from abroad.
In 2013, MilleMiglia Channel reached 23.000 visualizations spread on 31 videos, among which the official ones (2 in Italian, 2 in English) with the archive footage of Istituto Luce.
A special mention is due to American TV star Jay Leno’s video, showing the story of his participation in the 2014 edition of the Mille Miglia. Loaded in his YouTube channel “Jay Leno’s garage” at the end of the race, in just a month the video has been seen by 110.000 users.
APPLICATION
1000 Miglia S.r.l. launched an App expressly for the 2014 race.
The App was provided by The Classic Car Trust, Mille Miglia Digital Partner, as an exclusive service for the teams in the race, a very useful digital platform for drivers and co-drivers, who enjoyed an immediate access to all relevant information regarding the race. In addition, the instant messaging allowed participants to communicate among themselves. The race experience has also been evolved and enhanced thanks to the following features:
- Programme
- Updates and race results
- Official information about the teams and their cars
- Digital Road-book
- Hotel information and addresses
- Local Weather forecasts and along the route
- Digital map
- Messaging service to communicate with other teams and for receiving push information from the Mille Miglia organization
millemigliaofficial
Participating in the #1000Miglia is not just about testing your driving skills, it is also about taking care of your fellow travellers 🚗😍
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Partecipare alla #1000Miglia non è solo mettere alla prova la propria abilità alla guida, è anche prendersi cura dei propri compagni di viaggio 🚗😍
Apr 17
millemigliaofficial
15 April 2024 National Made in Italy Day, the occasion to celebrate Italian excellence in the world: in the grounds of Villa Firenze in Washington DC, the residence of the Italian Ambassador to the USA @italyinus, #1000Miglia is present with a Lancia Aurelia B20, a model with classic and timeless charm, often protagonist at the most beautiful race in the world 💫
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15 Aprile 2024 Giornata Nazionale del Made in Italy, l’occasione per celebrare l’eccellenza italiana nel mondo: #1000Miglia presente a Washington DC nel parco di Villa Firenze, residenza dell’Ambasciatrice d’Italia negli USA @italyinus, con una Lancia Aurelia B20, modello dal fascino classico e senza tempo spesso protagonista alla corsa più bella del mondo 💫
Apr 16
millemigliaofficial
A 1932 Fiat 514 Coppa Alpi Spider S on arrival in Rome, the Eternal City, during the #1000Miglia2023✨
The rendezvous in the Italian capital is on 13 June📍
Will you be there?
#1000Miglia2024
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Una Fiat 514 Coppa Alpi Spider S del 1932 all’arrivo a Roma, la Città Eterna, durante la #1000Miglia2023✨
L’appuntamento nella Capitale è per il 13 giugno📍
E tu ci sarai?
#1000Miglia2024
Apr 15
millemigliaofficial
By certifying the passage of cars at locations along the route, the passage control stamped on the time sheets of each individual competitor, together with the time trials, average trials and time controls, make up the structure of a regularity race 🚗
#1000Miglia #1000Miglia2024
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Attestando il passaggio delle automobili nelle località lungo il percorso, il controllo timbro apposto sulle tabelle di marcia di ogni singolo concorrente compone, insieme alle prove cronometrate, alle prove di media e al controllo orario, la struttura di una gara di regolarità 🚗
#1000Miglia #1000Miglia2024
Apr 12
millemigliaofficial
Towards #CoppadelleAlpi2024 ⏳
Just over two weeks to go until the start of the unique edition of this event that will take the crews across the entire Alpine arc from East to West in five legs.
Are you also looking forward to it? 🔜🚗
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Verso #CoppadelleAlpi2024 ⏳
Mancano poco più di due settimane all’inizio dell’edizione unica di questo evento che porterà gli equipaggi ad attraversare in 5 tappe l’intero arco alpino da Est a Ovest.
Anche tu non vedi l’ora? 🔜🚗
Apr 10
millemigliaofficial
A special thanks to all our Partners who also made the third edition of #SorrentoRoads unique 💫, the format is designed to take the 1000 Miglia style beyond the classic routes of the most beautiful race in the world.
A 1000 thanks to all and see you soon! 🚗
@comunesorrento, @chopard, @jpmorganprivatebank, @franciacorta, @galagloves, @gerards_cosmetic_culture, @acquadolomia, @calabrese1924 e @fondazionesorrento
#SorrentoRoads2024
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Un ringraziamento speciale a tutti i nostri Partner che hanno reso unica anche la terza edizione di #SorrentoRoads 💫 il format pensato per portare lo stile 1000 Miglia al di fuori dei classici tracciati della Corsa più bella del mondo.
1000 grazie a tutti e arrivederci!🚗
@comunesorrento, @chopard, @jpmorganprivatebank, @franciacorta, @galagloves, @gerards_cosmetic_culture, @acquadolomia, @calabrese1924 e @fondazionesorrento
#SorrentoRoads2024
Apr 8
millemigliaofficial
The #SorrentoRoads2024 that took crews to the most beautiful corners of Campania has come to an end 🏁
For the third year running, Alfonso Facchini and Luigia Olivetti in a 1938 B.M.W 328 triumphed in the third edition of the event by #1000Miglia! 🚗🥇
On the podium in second place were Tarcisio Bonomi e Patrizia Codini in a 1955 Porsche 356 1500 Speedster🥈, and on the third step Alessandro Girardi e Simonetta Mastellini in a 1955 Porsche 356 1500 Coupé🥉
Riccardo Fiorentini and Giovanna Ceci in a 1972 Porsche 911 2.4 T Targa won the “Città di Sorrento Trophy” 🏆
Check out all the classifications at the link in bio ☝️
Until next time!
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Si è conclusa la #SorrentoRoads2024 che ha portato gli equipaggi negli angoli più belli della Campania 🏁
Alfonso Facchini e Luigia Olivetti a bordo di una B.M.W 328 del 1938, per il terzo anno consecutivo, hanno trionfato nella terza edizione dell’evento by #1000Miglia! 🚗🥇
Sul podio in seconda posizione Tarcisio Bonomi e Patrizia Codini su Porsche 356 1500 Speedster del 1955🥈, mentre sul terzo gradino Alessandro Girardi e Simonetta Mastellini su Porsche 356 1500 Coupé del 1955🥉
Riccardo Fiorentini e Giovanna Ceci a bordo di una Porsche 911 2.4 T Targa del 1972 vincono il “Trofeo Città di Sorrento” 🏆
Scopri tutte le classifiche al link in bio ☝️
Al prossimo appuntamento!
Apr 7
millemigliaofficial
🏆 The winners, for the popular jury, of the #SorrentoRoads2024 show competition held between the gardens of the Fondazione Sorrento and Piazza Andrea Veniero are:
📸 a 1959 Mercedes-Benz 300 S Roadster for best design and style in the historic category (up to 1980)
📸 a 2006 Lamborghini Gallardo for best design and a 2008 Ferrari California for best style in the modern category (from 1980)
Following the car exhibition, the crews reached the island of Capri by sea, where they enjoyed the breathtaking scenery of one of the world’s most sought-after tourist destinations 🌊
After returning to the peninsula, the drivers and co-drivers prepared for the 1 vs 1 knockout regularity challenges for the 3rd “Città di Sorrento Trophy” 🏁🚗
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🏆 A vincere, per la giuria popolare, il concorso espositivo della #SorrentoRoads2024 che si è tenuto tra i giardini della Fondazione Sorrento e Piazza Andrea Veniero sono:
📸 una Mercedes-Benz 300 S Roadster del 1959 per miglior design e stile della categoria storiche (fino al 1980)
📸 una Lamborghini Gallardo del 2006 per miglior design e una Ferrari California del 2008 per miglior stile della categoria moderne (dal 1980)
In seguito all’esposizione delle auto, gli equipaggi hanno raggiunto via mare l’Isola di Capri dove hanno goduto degli scenari mozzafiato di una delle mete turistiche più ambite al mondo 🌊
Dopo il rientro in penisola, driver e copiloti si sono preparati per affrontare le sfide di regolarità 1 vs 1 ad eliminazione diretta per il 3° “Trofeo Città di Sorrento” 🏁🚗
Apr 6
millemigliaofficial
Drivers and co-drivers resumed their journey with Time Trials in the splendid setting of the Marina di Arechi - Salerno Port Village 🌊
Before leaving the southern gulf of the Sorrento peninsula, the cars animated the central streets of Salerno where the Passage Control was dedicated to the Automobile Club of Salerno ⏱️
After the last time trials along the Sorrentina National Road, the cars passed through Vico Equense📍
The race day ended with the return of the crews to Sorrento, with the last passage control at Piazza Veniero in Sorrento that confirmed the winners of the third edition of the Sorrento Roads: Alfonso Facchini and Luigia Olivetti in a B.M.W 328 from 1938 🏆
See you tomorrow for the last race activities 🔜
#SorrentoRoads2024
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Driver e copiloti hanno ripreso il loro viaggio con le Prove Cronometrate nella splendida cornice della Marina di Arechi- Salerno Port Village 🌊
Prima di lasciare il golfo meridionale della penisola sorrentina, le auto hanno animato le vie centrali di Salerno dove il Controllo Timbro è stato dedicato all’automobile Club di Salerno ⏱️
Dopo le ultime prove cronometrate lungo la Strada Statale Sorrentina, il passaggio a Vico Equense📍
La giornata di gara si è conclusa con il ritorno degli equipaggi a Sorrento, con l’ultimo controllo timbro presso la Piazza Veniero di Sorrento che ha sancito i vincitori della terza edizione della Sorrento Roads: Alfonso Facchini e Luigia Olivetti a bordo di una B.M.W 328 del 1938 🏆
A domani per le ultime attività sportive di gara 🔜
#SorrentoRoads2024
Apr 5
millemigliaofficial
More than 200 km have been driven on this race day 🔛🚗
Today, the cars took part in the regularity challenge that, from Piazza Andrea Veniero in Sorrento, climbed towards Sant’Agata sui due Golfi and reached the Nastro Verde for the first Time Trials 🕐
The passage through Positano, Praiano, Amalfi and Minori and the second block of Time Trials in the port of Maiori offered the beauty of the Amalfi Coast. The crews then continued along the coast on the slopes of the Valle dell’Irno towards Salerno and Cilento 🌅
After stopping for lunch in Capaccio, the competitors visited the Paestum Archaeological Park, home to prehistoric, Greek and Roman buildings, leaving the competing cars on display in the splendid setting in front of the excavations ✨
#SorrentoRoads2024
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Sono più di 200 i km percorsi in questa giornata di gara 🔛🚗
Oggi, le auto si stanno cimentando nella sfida di regolarità che, da Piazza Andrea Veniero a Sorrento è salita verso Sant’Agata sui due Golfi e ha raggiunto il Nastro Verde per le prime Prove Cronometrate 🕐
Il passaggio da Positano, Praiano, Amalfi e Minori e il secondo blocco di Prove Cronometrate nel porto di Maiori hanno offerto la bellezza della Costiera Amalfitana, gli equipaggi hanno poi proseguito lungo la costa alle pendici della Valle dell’Irno verso Salerno e il Cilento 🌅
Dopo la sosta per il pranzo a Capaccio, i concorrenti hanno visitato il Parco Archeologico di Paestum, sede di costruzioni preistoriche, greche e romane, lasciando in esposizione le auto in gara nella splendida cornice davanti agli scavi ✨
#SorrentoRoads2024
Apr 5
millemigliaofficial
#SorrentoRoads2024 has begun 🚩
The competitors reached the town of Sorrento where technical and administrative checks were held on the day in the Villa Fiorentino Park, involving the 30 crews in the race.
🚗 Challenging last year’s winner, a 1938 BMW 328, will be numerous models from Bugatti, B.M.W, Alfa Romeo, Porsche, Lancia, Fiat, Jaguar, Mercedes, Morgan, Triumph, Aston Martin, Rolls Royce, Lamborghini and Ferrari.
Stay tuned!
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Al via #SorrentoRoads2024 🚩
I concorrenti hanno raggiunto la città di Sorrento dove in giornata si sono svolte, nel Parco di Villa Fiorentino, le verifiche tecniche e sportive che hanno coinvolto i 30 equipaggi in gara.
🚗 A sfidare la vincitrice della scorsa edizione, una BMW 328 del 1938, ci saranno numerosi modelli di Bugatti, B.M.W, Alfa Romeo, Porsche, Lancia, Fiat, Jaguar, Mercedes, Morgan, Triumph, Aston Martin, Rolls Royce, Lamborghini e Ferrari.
Stay tuned!
Apr 4
millemigliaofficial
🕛 -1 day to the start of #SorrentoRoads2024 🎉
Tomorrow starts the journey that, for the third year running, will lead crews to explore the Sorrento Peninsula and the Amalfi Coast. Passages through Salerno and Paestum and a visit to Capri are the novelties of this edition 🌊
Get more info about the event at the link in bio 👆
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🕛 -1 giorno all’inizio della #SorrentoRoads2024 🎉
Inizia domani il viaggio che, per il terzo anno consecutivo, porterà gli equipaggi alla scoperta della Penisola Sorrentina e della Costiera Amalfitana. I passaggi da Salerno e Paestum e la visita a Capri le novità di questa edizione 🌊
Scopri l’evento al link in bio 👆
Apr 3