Mille Miglia was also very successful on the web, with important results on new media and social networks.
The thirtysecond revival of the Red Arrow was faithful to its successful tradition and got an enthusiastic reaction from the public. This was due to the extraordinary “travelling museum” created by the 435 historic cars, as well as the new route, the additional day, and the presence of many celebrities.
Mille Miglia was also very successful on the web, with important results on new media and social networks.
Looking at the result of the Mille Miglia 2014, the first important consideration concerns the public’s participation: also thanks to four days of glorious weather and the new route passing through a few towns which had not seen the Mille Miglia for years, participants coming from all over the world have been surprised by the great number of enthusiasts enjoying the view along the whole route.
The additional day decided this year by the organizers allowed the Bolognese crowds to see the stage arrival on the Saturday night, and the very numerous Brescians to cheer the arriving teams on the Sunday morning: for the first time many families and children, who in the previous years were not able to witness the night arrivals, could experience the emotional end of the race in Viale Venezia and in the whole Brescia town centre.
With great satisfaction for the outcome of the 2014 Mille Miglia, and well aware that some aspects still need to be enhanced in the future, the organizers left to others the public judgment of this year’s edition. The Mayor of Brescia, Emilio Del Bono, declared: «For Brescia, the additional Mille Miglia day has been a great success; I believe that this has been the best edition for many years, thanks to the group of organizers led by Chairman Roberto Gaburri».
THE REAL STARS: THE 435 RACING CARS
The most numerous starters of the 2014 Mille Miglia have been Mercedes-Benz and Alfa Romeo, incidentally both sponsors of this edition. Of the 435 cars taking the start, 45 had the Stuttgart Star, while 43 the Milan coat of arms; after them were Fiat with 35, Jaguar/SS with 32, Porsche with 24, Lancia with 23, Bugatti with 22, Ferrari with 19, Aston Martin with 18 and Bmw with 12, plus cars from 54 other brands. Some of the Companies with the most successful tradition, having won at least one of the original speed races, sent teams from their Heritage Museums, like Alfa Romeo, BMW and Mercedes-Benz.
Glorious brands like Bugatti and Bentley were also present with works teams. Jaguar were there too with an important works team with celebrity drivers and co-drivers, like Jay Leno, Jeremy Irons, Brian Johnson, Martin Brundle and Bruno Senna.
Mercedes-Benz, as Automotive Presenting Sponsor, gave more than 90 cars for the organization. Most of them were brand spanking new C Classes finished in a very much admired shade of metallic red used for route control, 7 “pace cars“, 6 “medical cars“, 4 for guest relations, 4 for the press office and 14 for route management. These cars also carried and distributed 200.000 Mille Miglia flags, very welcome by all and especially the kids.
CAST OF CARACTERS: a Mille miglia WORTHY OF THE SILVER SCREEN.
Oscar laureates, pop stars, business men and famous ladies; the 2014 Mille Miglia starting grid was full of exceptional protagonists: thanks to great actors like Adrien Brody and Jeremy Irons someone called it the Race of Oscars. For sure, the Mille Miglia 2014 will star in a motion picture. As a matter of fact, during this year’s race, a number of scenes have been shot by Lucere Film, a production company tasked by 1000 Miglia Srl to make a movie which will be produced during the summer months and that will be launched in May 2015, at Cannes Cinema Festival as well as in the Italian Pavilion of Expo Milano 2015.
The Welshman Luke Evans was among the actors driving in the race. Also from the world of Show Business we had Jay Leno, American TV personality, and David Blakeley, British model and writer, with his model and actress partner Jodie Kidd. Many musicians were also there: Example, British singer and rapper, Scottish singer Amy Macdonald and Belgian singer Milow. The loudest cheers from the public were for Brian Johnson, AC/DC frontman. Many racing drivers took the start, first and foremost Eros Crivellari, the only one with an original Mille Miglia to his credit, Andy Wallace, Jochen Mass, Teo Fabi, Bernd Schneider, Jacky Ickx, Martin Brundle e Bruno Senna, with the very evocative helmet of his late uncle Ayrton. Among the many celebrities, a special place was held by French stylist and Pablo Picasso’s daughter, Paloma.
As always in such a big event, many small but significant curiosities took place. For example, having known that one of the ‘works’ Porsches was driven by Wolfgang and Ferdinand Porsche, Marco Makaus, joint Managing Director of 1000 Miglia srl, decided to modify the starting list, granting their Speedster the race number 356. Thanks are due to the Dutch Houtkamp team who sportingly accepted the change. Among the 435 teams who brought their car to Piazza della Vittoria on the morning of Thursday May the 15th, a particularly elegant young couple stood out: Christian Henrich Stove e Manuela Berloni, who got married on the previous Saturday. As a wedding gift, they had asked Roberto Gaburri and Valerio Marinelli, Chairman and Vice Chairman of 1000 Miglia Srl, to be allowed to spend their honeymoon at the Mille Miglia. And so they did, driving their Porsche 356 1500 Speedster.
Mille Miglia 2014: FACTS AND FIGURES
One of the facts behind the organization of the Mille Miglia has been explained by Andrea Dalledonne, joint Managing Director of 1000 Miglia Srl: «From the first to the last car, counting also those of Mercedes-Benz Tribute and Ferrari Tribute, the organization and the media cars, we have a convoy lasting almost four hours, with around 4000 hotel rooms booked and 9000 meals served“.
Here follow some additional data.
- Registrations: 2.570 initial requests (counting also those done in 2013 for this year), 624 completed with payment.
- Accepted cars: 435.
- Additional cars starting vs. previous years: 15 (vs. 2013), 60 (vs. 2012).
- Italian crews: 113.
- Foreign crews: 322.
- Represented Countries: 34.
- More numerous foreign Country: Germany (93).
- Number of Automotive brands of the accepted cars: 64.
- Participants with support and following crews: 2.000.
- Number of people involved in the organization: 3.000.
- Registered journalists and media professionals: 1.500.
- Towns on the Route: 227.
- Regions on the Route: 7, plus San Marino.
MILLE MIGLIA ON THE NEW MEDIA
Results of the new media coverage of the 2014 edition confirm a very positive trend. Strong growth for website visits as well as social network contacts.
WWW.1000MIGLIA.IT
The 2014 data cover a period from September 1st 2013 to May 31st 2014. We had 740.000 visits, with more than 4 million pages visualized.
These results consolidate a trend of strong growth.
An exceptional volume of contacts took place in May 2014, during the race, when a peak of interest has been reached: more than 440.000 users visited the site, with more than 2,2 million page views.
Site accesses come from over 150 countries worldwide, which further underlines the Red Arrow international appeal.
Comparing the data of the 2013 race – with 400.000 visitors and more than 2 million page views – with those of 2014, the site www.1000miglia.it has doubled the number of contacts and views, with an extraordinary growth of 85% more visits.
1.262.374 people followed the activity of the FB page of Mille Miglia during the week of the 2014 race.
As we got closer to the race, the total “Likes” grew very quickly: in the months of April and May we passed from 6.118 to 11.473 fans; in June 2014 the number of “Likes” trebled, up to 17.110.
The post announcing the winners of Mille Miglia 2014, on May 18th, reached 18.032 people, with 850 “Likes”, 57 comments and 182 sharings.
The top number of accesses has been reached on May 15th 2014, during the race’s start, when more than 31.000 people visited the page.
During the month of the Mille Miglia, every post had an average volume of 8.000 people.
The internationality of the fans has been confirmed. 40% of contacts live out of Italy, mainly in Germany, Netherlands, USA and Japan. As a consequence, all interactions take place in many different languages.
21% of fans are women, while 78% men.
Compared with the 2013 race, the growth of the visualization varied from 10.000 units in early April to 80.000 on the week before the race. During the event itself, a total of 210.000 people has been reached.
In 2014, compared with the previous year, the Facebook account has therefore experienced a growth of 6 times the 2013 result (+ 600%).
The Twitter profile doubled, in less than two months, from 1.243 to 2.615 followers.
The hashtags #lacorsapiubelladelmondo, #millemiglia2014, #1000miglia2014 have been followed with tens of thousands posts from enthusiasts, professionals and participants, among which were many VIPs.
YOUTUBE
The MilleMiglia Channel reached 379 registrations and 50.154 total visualizations.
For Mille Miglia 2014, 40 videos have been uploaded on YouTube, which have been watched a total of 24.000 times.
A total of 11.989 visualizations have been reached during the month of May 2014. 2.507 of these have been registered on May 16th.
Access have come from Italy, USA, Germany, the Netherlands, Japan and UK .
YouTube has been the most international new media, as 62% of the visualizations came from abroad.
In 2013, MilleMiglia Channel reached 23.000 visualizations spread on 31 videos, among which the official ones (2 in Italian, 2 in English) with the archive footage of Istituto Luce.
A special mention is due to American TV star Jay Leno’s video, showing the story of his participation in the 2014 edition of the Mille Miglia. Loaded in his YouTube channel “Jay Leno’s garage” at the end of the race, in just a month the video has been seen by 110.000 users.
APPLICATION
1000 Miglia S.r.l. launched an App expressly for the 2014 race.
The App was provided by The Classic Car Trust, Mille Miglia Digital Partner, as an exclusive service for the teams in the race, a very useful digital platform for drivers and co-drivers, who enjoyed an immediate access to all relevant information regarding the race. In addition, the instant messaging allowed participants to communicate among themselves. The race experience has also been evolved and enhanced thanks to the following features:
- Programme
- Updates and race results
- Official information about the teams and their cars
- Digital Road-book
- Hotel information and addresses
- Local Weather forecasts and along the route
- Digital map
- Messaging service to communicate with other teams and for receiving push information from the Mille Miglia organization
millemigliaofficial
Let’s look back at the locations of Leg 2 of the #1000Miglia2024 ✨
📍Genoa
Another new feature of the 1000 Miglia 2024: Genoa. After reaching the coast, on the Ligurian Sea, the crews arrived at the city’s Porto Antico, where lunch was held on the second day of the race. The cars then paraded through the streets of the city centre and, greeted by a large crowd, passed under the arch of Piazza Vittoria.
📍La Spezia
The last Ligurian act of the 2024 edition of the Red Arrow was the passage through La Spezia: first the Passage Control and the Time Trials among the imposing frigates of the Navy inside the Maritime Military Arsenal, then another passage stamped in the heart of the city, in Piazza Verdi.
📍Viareggio
Once in Versilia, the crews reached Viareggio, where the Art Nouveau buildings of the famous Passeggiata provided the backdrop for four Time Trials. The Time Control that marked the end of Leg 2 was at Torre del Lago Puccini, in commemoration of the 100th anniversary of the death of the Maestro.
Discover all the locations of Leg 2 at the link in bio👆
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Ripercorriamo i luoghi della Tappa 2 della #1000Miglia2024 ✨
📍Genova
Altra novità della 1000 Miglia 2024: Genova. Gli equipaggi raggiunta la costa, affiancando il mar Ligure hanno raggiunto il Porto Antico della città, dove si è svolto il pranzo della seconda giornata di gara. Le vetture hanno poi sfilato per le vie del centro città passando, accolte da un folto pubblico, sotto l’arco di Piazza Vittoria.
📍La Spezia
L’ultimo atto ligure dell’edizione 2024 della Freccia Rossa è stato il passaggio a La Spezia: dapprima il Controllo Timbro e le Prove Cronometrate fra le imponenti fregate della Marina Militare all’interno dell’Arsenale Militare Marittimo, poi con un altro timbro nel cuore della città, in Piazza Verdi.
📍Viareggio
Arrivati in Versilia, gli equipaggi hanno raggiunto Viareggio, dove gli edifici Liberty della famosa Passeggiata hanno fatto da cornice a 4 Prove Cronometrate. Il Controllo Orario che ha sancito la fine della Tappa 2 è stato a Torre del Lago Puccini, in ricordo dei cento anni dalla scomparsa del Maestro.
Scopri tutti i luoghi della Tappa 2 al link in bio👆
Jul 25
millemigliaofficial
@jpmorganprivatebank teams up for the first year with the legendary car race ✨
Expertise, technique and passion are the core values that the prestigious brand, always side by side with its clients and their passions, shares with the 1000 Miglia.
For the occasion, the multinational company gave its guests the chance to experience the thrill of a driving simulator that allowed them to race classic cars in a truly thrilling experience 🚗
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@jpmorganprivatebank si unisce per il primo anno alla leggendaria corsa automobilistica ✨
Conoscenza, tecnica e passione sono i valori fondamentali che il prestigioso marchio, sempre al fianco dei suoi clienti e delle loro passioni, condivide con la 1000 Miglia.
Per l’occasione la multinazionale ha dato la possibilità ai propri ospiti di provare l’ebrezza di un simulatore di guida che consente di gareggiare con auto d’epoca in un’esperienza davvero emozionante🚗
#1000Miglia2024
Jul 24
millemigliaofficial
A rainy 1000 Miglia, a lucky 1000 Miglia 🌧
Not even the rain could stop the crews, who continued their sporting activities with perseverance and determination 💪🏻
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1000 Miglia bagnata, 1000 Miglia fortunata 🌧
Nemmeno la pioggia ha fermato gli equipaggi che hanno continuato ad affrontare le attività sportive con costanza e determinazione💪🏻
#1000Miglia2024
Jul 22
millemigliaofficial
Let’s look back on the locations of Leg 1 of the #1000Miglia2024 ✨
📍Brescia
The race started on 11 June from the city of its origins: Brescia, a place that is the past, present and future, the soul and heart of the Race, the start and arrival since the first edition.
📍Palazzolo sull’Oglio
Continuing on, the crews were welcomed with great enthusiasm by the town known for the beauty of its Tower, a true symbol of Palazzolo, which at a height of 92 metres is the tallest round-based civic bell tower in Europe.
📍Turin
And finally, the first novelty of the #1000Miglia2024: for the first time, the re-enactment of the race stopped in Turin. The passage through Via Roma to Piazza San Carlo, where the cars were presented to the public, was special, with the glimpse of the Mole Antonelliana which, for the occasion, was illuminated by the Red Arrow.
Discover all the places of Leg 1 at the link in bio👆
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Ripercorriamo i luoghi della Tappa 1 della #1000Miglia2024 ✨
📍Brescia
L’11 giugno la gara è partita dalla città che le ha dato i natali: Brescia, luogo che è passato, presente e futuro, anima e cuore della Corsa, sede di partenza e arrivo sin dalla prima edizione.
📍Palazzolo sull’Oglio
Proseguendo, gli equipaggi sono stati accolti con grande entusiasmo dalla città conosciuta per la bellezza della sua Torre, vero e proprio simbolo di Palazzolo, che con i suoi 92 metri d’altezza è la torre civica campanaria a base circolare più alta d’Europa.
📍Torino
E, infine, la prima novità della #1000Miglia2024: per la prima volta la rievocazione della corsa ha fatto tappa a Torino. Il passaggio in via Roma fino a Piazza San Carlo, dove le vetture sono state presentate al pubblico, è stato speciale, con il colpo d’occhio della Mole Antonelliana che, per l’occasione, si è illuminata della Freccia Rossa.
Scopri tutti i luoghi della Tappa 1 al link in bio👆
Jul 18
millemigliaofficial
@chopard 🤝1000Miglia since 1988
Together, they continue a tradition of excellence with an ever-present eye for innovation in the world of motor racing and haute horlogerie.
This year, the Maison once again honoured the crews with the watch dedicated to the 2024 edition, the Mille Miglia GTS Chrono Limited Italian Edition, and reserved a prize for the winners of the Ladies’ Cup.
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@chopard 🤝1000Miglia dal 1988
Insieme, portano avanti una tradizione di eccellenza con uno sguardo sempre rivolto all’innovazione nel mondo dell’automobilismo e dell’haute orologerie.
Anche quest’anno la maison ha omaggiato gli equipaggi con l’orologio dedicato all’edizione 2024, il Mille Miglia GTS Chrono Limited Italian Edition, e ha riservato un premio alle vincitrici della Coppa delle Dame.
#1000Miglia2024
Jul 17
millemigliaofficial
There are always more and more of us who love #1000Miglia😍🎉
A 1000 thanks to you, our followers, and to all of our wonderful audience, who make every moment of this incredible adventure so special.
Your support gives us the boost to continue creating more excitement! ❤ 🚗
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Siamo sempre di più ad amare la #1000Miglia😍🎉Grazie 1000 a voi, i nostri follower, e a tutto il meraviglioso pubblico, che rende speciale ogni istante di questa incredibile avventura.
Il vostro sostegno ci dà la carica per continuare a emozionarvi sempre di più! ❤ 🚗
#1000Miglia2024
Jul 15
millemigliaofficial
This is the #1000Miglia 2024 🫶🏻
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Questa è la #1000Miglia 2024 🫶🏻
Jun 25
millemigliaofficial
The excitement is even stronger when it is shared! 🚗❤️
Special thanks to all the Partners who accompanied us on this incredible adventure.
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L’emozione è ancora più forte quando è condivisa! 🚗❤️
Un ringraziamento speciale a tutti i Partner che ci hanno accompagnato in questa incredibile avventura.
@chopard @jpmorganprivatebank @vredestein @villatrasqua @the_fast_lane_club @thehoutkampcollection @fastcarsltd @way2drive.nl @franciacorta
Jun 16
millemigliaofficial
We also celebrate the winners of the Ladies` Cup of the #1000Miglia2024 and, with them, all the female crews who took part in the race this year. 🚗🏆
The winners were Silvia Marini and Irene Dei Tos who, in a Cistalia 202 S Mm Spider from 1947, finished the race in 27 place overall🥇
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Festeggiamo anche le vincitrici della Coppa delle Dame della #1000Miglia2024 e, con loro, tutti gli equipaggi al femminile che quest’anno hanno preso parte alla Corsa. 🚗🏆
A trionfare sono state Silvia Marini e Irene Dei Tos che, a bordo di una Cistalia 202 S Mm Spider del 1947, hanno chiuso la gara al 27 posto assoluto🥇
Jun 15
millemigliaofficial
The #1000Miglia2024 finished on the Viale Venezia platform 🔚🥲
Here are the names of the winners 🏆:
🥇 Andrea Vesco and Fabio Salvinelli in a Alfa Romeo 6C 1750 Ss Spider Z from 1929
🥈 Gianmmario Fontanella and Anna Maria Covelli in a Lancia Lambda Casaro VII Serie from 1927
🥉 Alberto Aliverti and Stefano Valente in a Alfa Romeo 6C 1750 Ss Spider Z from 1929
The winners were awarded the Coppa 1000 Miglia 2024, a work of art created by Dutch artist Sabine Marcelis, a perfect metaphor for a Team victory:
the sculpture, in fact, is composed of two parts that, when joined together, make up a whole. Two complementary pieces, designed to be autonomous and intended for the driver and co-driver, which only through their union find completeness 💫
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Sulla pedana di Viale Venezia si è conclusa la #1000Miglia2024 🔚🥲
Ecco i nomi dei vincitori🏆:
🥇Andrea Vesco e Fabio Salvinelli a bordo di una Alfa Romeo 6C 1750 Ss Spider Z del 1929
🥈 Gianmmario Fontanella e Anna Maria Covelli a bordo di una Lancia Lambda Casaro VII Serie del 1927
🥉 Alberto Aliverti e Stefano Valente a bordo di una Alfa Romeo 6C 1750 Ss Spider Z del 1929
I vincitori si sono aggiudicati la Coppa 1000 Miglia 2024, un’opera d’arte realizzata dall’artista olandese Sabine Marcelis, metafora perfetta della vittoria in Team:
la scultura, infatti, è composta da due parti che, unite, la compongono nella sua interezza. Due pezzi complementari, pensati per essere autonomi e destinati a pilota e copilota, che solo con la loro unione trovano completezza💫
Jun 15
millemigliaofficial
After some 2200 km through some of the most beautiful places in Italy, the crews reached #Brescia
Let’s review the best moments of Leg 5 🥲🚗🏁
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Dopo circa 2200 km attraversando alcuni tra i luoghi più belli d’Italia, gli equipaggi hanno raggiunto #Brescia
Rivediamo i momenti più belli della Tappa 5 🥲🚗🏁
Jun 15
millemigliaofficial
Once again, this year the passage on Lake Garda returns: the competing cars paraded along the Brescian shore of the Benaco passing through #Peschiera, #Sirmione and #Desenzano🌊
all the way to the coastal towns of the Valtenesi: #Padenghe, #Moniga, #Manerba and #SanFelicedelBenaco saluted the race before arriving in #Salò and continuing towards the finish in #Brescia 🚗🔜📍
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Anche quest’anno torna il passaggio sul Lago di Garda: le auto in gara hanno sfilato lungo la sponda bresciana del Benaco attraversando #Peschiera, #Sirmione e #Desenzano🌊
fino ai comuni rivieraschi della Valtenesi: #Padenghe, #Moniga, #Manerba e #SanFelicedelBenaco hanno salutato la Corsa prima di giungere a #Salò e proseguire verso l’arrivo di #Brescia 🚗🔜📍
Jun 15