Mille Miglia was also very successful on the web, with important results on new media and social networks.
The thirtysecond revival of the Red Arrow was faithful to its successful tradition and got an enthusiastic reaction from the public. This was due to the extraordinary “travelling museum” created by the 435 historic cars, as well as the new route, the additional day, and the presence of many celebrities.
Mille Miglia was also very successful on the web, with important results on new media and social networks.
Looking at the result of the Mille Miglia 2014, the first important consideration concerns the public’s participation: also thanks to four days of glorious weather and the new route passing through a few towns which had not seen the Mille Miglia for years, participants coming from all over the world have been surprised by the great number of enthusiasts enjoying the view along the whole route.
The additional day decided this year by the organizers allowed the Bolognese crowds to see the stage arrival on the Saturday night, and the very numerous Brescians to cheer the arriving teams on the Sunday morning: for the first time many families and children, who in the previous years were not able to witness the night arrivals, could experience the emotional end of the race in Viale Venezia and in the whole Brescia town centre.
With great satisfaction for the outcome of the 2014 Mille Miglia, and well aware that some aspects still need to be enhanced in the future, the organizers left to others the public judgment of this year’s edition. The Mayor of Brescia, Emilio Del Bono, declared: «For Brescia, the additional Mille Miglia day has been a great success; I believe that this has been the best edition for many years, thanks to the group of organizers led by Chairman Roberto Gaburri».
THE REAL STARS: THE 435 RACING CARS
The most numerous starters of the 2014 Mille Miglia have been Mercedes-Benz and Alfa Romeo, incidentally both sponsors of this edition. Of the 435 cars taking the start, 45 had the Stuttgart Star, while 43 the Milan coat of arms; after them were Fiat with 35, Jaguar/SS with 32, Porsche with 24, Lancia with 23, Bugatti with 22, Ferrari with 19, Aston Martin with 18 and Bmw with 12, plus cars from 54 other brands. Some of the Companies with the most successful tradition, having won at least one of the original speed races, sent teams from their Heritage Museums, like Alfa Romeo, BMW and Mercedes-Benz.
Glorious brands like Bugatti and Bentley were also present with works teams. Jaguar were there too with an important works team with celebrity drivers and co-drivers, like Jay Leno, Jeremy Irons, Brian Johnson, Martin Brundle and Bruno Senna.
Mercedes-Benz, as Automotive Presenting Sponsor, gave more than 90 cars for the organization. Most of them were brand spanking new C Classes finished in a very much admired shade of metallic red used for route control, 7 “pace cars“, 6 “medical cars“, 4 for guest relations, 4 for the press office and 14 for route management. These cars also carried and distributed 200.000 Mille Miglia flags, very welcome by all and especially the kids.
CAST OF CARACTERS: a Mille miglia WORTHY OF THE SILVER SCREEN.
Oscar laureates, pop stars, business men and famous ladies; the 2014 Mille Miglia starting grid was full of exceptional protagonists: thanks to great actors like Adrien Brody and Jeremy Irons someone called it the Race of Oscars. For sure, the Mille Miglia 2014 will star in a motion picture. As a matter of fact, during this year’s race, a number of scenes have been shot by Lucere Film, a production company tasked by 1000 Miglia Srl to make a movie which will be produced during the summer months and that will be launched in May 2015, at Cannes Cinema Festival as well as in the Italian Pavilion of Expo Milano 2015.
The Welshman Luke Evans was among the actors driving in the race. Also from the world of Show Business we had Jay Leno, American TV personality, and David Blakeley, British model and writer, with his model and actress partner Jodie Kidd. Many musicians were also there: Example, British singer and rapper, Scottish singer Amy Macdonald and Belgian singer Milow. The loudest cheers from the public were for Brian Johnson, AC/DC frontman. Many racing drivers took the start, first and foremost Eros Crivellari, the only one with an original Mille Miglia to his credit, Andy Wallace, Jochen Mass, Teo Fabi, Bernd Schneider, Jacky Ickx, Martin Brundle e Bruno Senna, with the very evocative helmet of his late uncle Ayrton. Among the many celebrities, a special place was held by French stylist and Pablo Picasso’s daughter, Paloma.
As always in such a big event, many small but significant curiosities took place. For example, having known that one of the ‘works’ Porsches was driven by Wolfgang and Ferdinand Porsche, Marco Makaus, joint Managing Director of 1000 Miglia srl, decided to modify the starting list, granting their Speedster the race number 356. Thanks are due to the Dutch Houtkamp team who sportingly accepted the change. Among the 435 teams who brought their car to Piazza della Vittoria on the morning of Thursday May the 15th, a particularly elegant young couple stood out: Christian Henrich Stove e Manuela Berloni, who got married on the previous Saturday. As a wedding gift, they had asked Roberto Gaburri and Valerio Marinelli, Chairman and Vice Chairman of 1000 Miglia Srl, to be allowed to spend their honeymoon at the Mille Miglia. And so they did, driving their Porsche 356 1500 Speedster.
Mille Miglia 2014: FACTS AND FIGURES
One of the facts behind the organization of the Mille Miglia has been explained by Andrea Dalledonne, joint Managing Director of 1000 Miglia Srl: «From the first to the last car, counting also those of Mercedes-Benz Tribute and Ferrari Tribute, the organization and the media cars, we have a convoy lasting almost four hours, with around 4000 hotel rooms booked and 9000 meals served“.
Here follow some additional data.
- Registrations: 2.570 initial requests (counting also those done in 2013 for this year), 624 completed with payment.
- Accepted cars: 435.
- Additional cars starting vs. previous years: 15 (vs. 2013), 60 (vs. 2012).
- Italian crews: 113.
- Foreign crews: 322.
- Represented Countries: 34.
- More numerous foreign Country: Germany (93).
- Number of Automotive brands of the accepted cars: 64.
- Participants with support and following crews: 2.000.
- Number of people involved in the organization: 3.000.
- Registered journalists and media professionals: 1.500.
- Towns on the Route: 227.
- Regions on the Route: 7, plus San Marino.
MILLE MIGLIA ON THE NEW MEDIA
Results of the new media coverage of the 2014 edition confirm a very positive trend. Strong growth for website visits as well as social network contacts.
WWW.1000MIGLIA.IT
The 2014 data cover a period from September 1st 2013 to May 31st 2014. We had 740.000 visits, with more than 4 million pages visualized.
These results consolidate a trend of strong growth.
An exceptional volume of contacts took place in May 2014, during the race, when a peak of interest has been reached: more than 440.000 users visited the site, with more than 2,2 million page views.
Site accesses come from over 150 countries worldwide, which further underlines the Red Arrow international appeal.
Comparing the data of the 2013 race – with 400.000 visitors and more than 2 million page views – with those of 2014, the site www.1000miglia.it has doubled the number of contacts and views, with an extraordinary growth of 85% more visits.
1.262.374 people followed the activity of the FB page of Mille Miglia during the week of the 2014 race.
As we got closer to the race, the total “Likes” grew very quickly: in the months of April and May we passed from 6.118 to 11.473 fans; in June 2014 the number of “Likes” trebled, up to 17.110.
The post announcing the winners of Mille Miglia 2014, on May 18th, reached 18.032 people, with 850 “Likes”, 57 comments and 182 sharings.
The top number of accesses has been reached on May 15th 2014, during the race’s start, when more than 31.000 people visited the page.
During the month of the Mille Miglia, every post had an average volume of 8.000 people.
The internationality of the fans has been confirmed. 40% of contacts live out of Italy, mainly in Germany, Netherlands, USA and Japan. As a consequence, all interactions take place in many different languages.
21% of fans are women, while 78% men.
Compared with the 2013 race, the growth of the visualization varied from 10.000 units in early April to 80.000 on the week before the race. During the event itself, a total of 210.000 people has been reached.
In 2014, compared with the previous year, the Facebook account has therefore experienced a growth of 6 times the 2013 result (+ 600%).
The Twitter profile doubled, in less than two months, from 1.243 to 2.615 followers.
The hashtags #lacorsapiubelladelmondo, #millemiglia2014, #1000miglia2014 have been followed with tens of thousands posts from enthusiasts, professionals and participants, among which were many VIPs.
YOUTUBE
The MilleMiglia Channel reached 379 registrations and 50.154 total visualizations.
For Mille Miglia 2014, 40 videos have been uploaded on YouTube, which have been watched a total of 24.000 times.
A total of 11.989 visualizations have been reached during the month of May 2014. 2.507 of these have been registered on May 16th.
Access have come from Italy, USA, Germany, the Netherlands, Japan and UK .
YouTube has been the most international new media, as 62% of the visualizations came from abroad.
In 2013, MilleMiglia Channel reached 23.000 visualizations spread on 31 videos, among which the official ones (2 in Italian, 2 in English) with the archive footage of Istituto Luce.
A special mention is due to American TV star Jay Leno’s video, showing the story of his participation in the 2014 edition of the Mille Miglia. Loaded in his YouTube channel “Jay Leno’s garage” at the end of the race, in just a month the video has been seen by 110.000 users.
APPLICATION
1000 Miglia S.r.l. launched an App expressly for the 2014 race.
The App was provided by The Classic Car Trust, Mille Miglia Digital Partner, as an exclusive service for the teams in the race, a very useful digital platform for drivers and co-drivers, who enjoyed an immediate access to all relevant information regarding the race. In addition, the instant messaging allowed participants to communicate among themselves. The race experience has also been evolved and enhanced thanks to the following features:
- Programme
- Updates and race results
- Official information about the teams and their cars
- Digital Road-book
- Hotel information and addresses
- Local Weather forecasts and along the route
- Digital map
- Messaging service to communicate with other teams and for receiving push information from the Mille Miglia organization
millemigliaofficial
The Press Conference of the #1000Miglia2023 will be held tomorrow 9 June at 11:30 CEST in Palazzo Loggia in #Brescia.
Follow it live on our website to know all the details of this Edition.
You will find the link in the bio ☝️
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Domani, il 9 Giugno alle 11:30 a Palazzo Loggia a #Brescia si terrà la Conferenza Stampa di #1000Miglia2023.
Seguila in diretta sul nostro sito per sapere tutti i dettagli dell’Edizione.
Troverai il link in bio ☝️
Jun 8
millemigliaofficial
Fin dalla sua nascita la #1000Miglia condivide un forte legame e tanti ricordi belli con la splendida Emilia-Romagna: oggi i territori e la popolazione soffrono le conseguenze della tragica alluvione, sostienili e dona anche tu.
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Since its inception the #1000Miglia has had a strong bond and many beautiful memories with the splendid Emilia-Romagna, whose territories and population since May have been suffering the consequences of the tragic floods.
Support them and please donate.
@regione_emiliaromagna @giornaledibrescia
#ForzaEmiliaRomagna #1000Miglia2023
Jun 7
millemigliaofficial
Only one week to go to #1000Miglia2023 🚗🔜
Manca una settimana alla #1000Miglia2023🚗🔜
Jun 6
millemigliaofficial
📍Treviglio
The #1000Miglia2023 returns to Treviglio: the competing cars will enter the city by tackling the Time Trials and then reach Piazza Garibaldi for the first Passage Control in Bergamo territory.
📍Bergamo
The #1000Miglia2023 will return to the provincial capital of Bergamo. In the year in which the two twin cities, Bergamo and Brescia, Italian Capitals of Culture, are celebrated, the passage through Città Alta cannot be missed: the Mura Venete will in fact be transformed into a circuit for the Time Trials valid for the @bgbs2023 Trophy.
📲Check out the places of leg 5 in our stories 👆
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📍Treviglio
La #1000Miglia2023 torna a Treviglio: le auto in gara entreranno in città affrontando le Prove Cronometrate per poi raggiungere la Piazza Garibaldi per il primo Controllo Timbro sul territorio bergamasco.
📍Bergamo
La #1000Miglia2023 tornerà nel capoluogo bergamasco. Nell’anno in cui si celebrano le due città gemelle, Bergamo e Brescia Capitale Italiana della Cultura, non può mancare il passaggio in Città Alta: le Mura Venete si trasformeranno infatti in un circuito per le Prove Cronometrate valide per il Trofeo di @bgbs2023 .
📲Gli altri luoghi della tappa 5 sono nelle nostre stories👆
#iluoghidella1000Miglia #BGBS2023 #brescia #bergamo
Jun 5
millemigliaofficial
Green Talk is back: the debate promoted by #1000 Miglia among industry stakeholders to address the new mobility challenges of the future.
Check out the programme at the link in bio and follow the live streaming on our website at 10:00 a.m. (Italian time) on 8 June.
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Torna il Green Talk, il dibattito promosso da #1000 Miglia tra gli stakeholder del settore per affrontare le nuove sfide della mobilità del futuro.
Scopri il programma al link in bio e segui il live streaming sul nostro sito alle 10:00 (ora italiana) del 8 Giugno.
Jun 1
millemigliaofficial
📍Asti
For the first time in the history of its re-enactment, the #1000Miglia will cross Italy`s most westerly region - Piedmont.
Among the towns that will welcome the race will be Asti, where in 1895 the very first Italian automobile race took place with the Turin-Asti-Turin route.
📍Milano, MilanoCityLife
Here is another novelty of the #1000Miglia2023: for the first time the race will stop in Milan. The capital of the Lombardia region will host both the final arrival of the fourth day and the start of the final leg: after passing in front of the #Duomo, the cars will end the leg in front of the Three Towers of CityLife.
📲 Find out other places of Leg 4 in our stories☝️
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📍Asti
Per la prima volta nella storia della sua rievocazione la #1000Miglia attraverserà la regione più occidentale d’Italia - il Piemonte. Tra i paesi che accoglieranno la Corsa ci sarà Asti, dove nel 1895 è stata svolta la primissima Corsa automobilistica italiana con il tracciato Torino-Asti-Torino.
📍Milano, CityLife
Ecco un’altra novità della #1000Miglia2023: per la prima volta la Corsa farà tappa a Milano. Il capoluogo lombardo ospiterà sia l’arrivo finale della quarta giornata che la partenza della tappa conclusiva: dopo il passaggio davanti al #Duomo, le auto concluderanno la tappa al cospetto delle Tre Torri di @citylifemilano.
📲 Gli altri luoghi nelle nostre stories☝️
@ilcomunediasti @comune_milano
@citylifemilano @smartcitylifemilano 📸Photo credits di CityLife: Alberto Fanelli
#1000Miglia #1000Miglia2023
May 31
millemigliaofficial
📍Siena
The #RedArrow will return to Siena: Piazza del Campo will welcome the cars of the most beautiful race in the world with the traditional and spectacular giant tricolour carpet.
📍Modena
Heart of the Motor Valley and UNESCO Heritage for its architectural works such as the Duomo, the Civic Tower and Piazza Grande, Modena will greet the #1000Miglia2023 by parading through the city centre.
📍Parma
The third leg will end in Parma: in Piazza della Pilotta the crews will turn off their engines to enjoy a well-deserved rest.
🗓️🚗 Save the date: Thursday 15 June
Discover the other places of leg 3 in the stories📲☝️
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📍Siena
La #FrecciaRossa tornerà a Siena: Piazza del Campo accoglierà le auto della Corsa più bella del mondo con il tradizionale e scenografico gigantesco tappeto tricolore .
📍Modena
Cuore della Motor Valley e Patrimonio UNESCO per le sue opere architettoniche come il Duomo, la Torre Civica e Piazza Grande, Modena saluterà la #1000Miglia2023 sfilando nel centro cittadino.
📍Parma
A Parma si chiuderà la terza tappa: in Piazza della Pilotta gli equipaggi spegneranno i motori per godersi il meritato riposo.
🗓️🚗 Save the date: Giovedì 15 Giugno
Scopri gli altri luoghi della tappa 3 nelle storie📲☝️
#1000Miglia #iluoghidella1000miglia
May 29
millemigliaofficial
@Vredestein is again with the 1000 Miglia in 2023: one of Europe`s leading manufacturers of premium tyres and one of the oldest in the world shares a unique heritage and passion for driving with the #FrecciaRossa by finding the most suitable models for any classic car and any competition.
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@Vredestein è con la 1000 Miglia anche nel 2023: uno dei principali produttori europei degli pneumatici di prima classe e uno dei più antichi al mondo condivide con la #FrecciaRossa un’eredità unica e la passione per la guida individuando i modelli più adatti qualsiasi auto d’epoca e per qualsiasi competizione.
#1000Miglia2023 #VredesteinTakesOn#1000Miglia
May 26
millemigliaofficial
Passing from one place to another, the participants of the Most beautiful race in the world have to carry out the Passage Controls (PC/CT), one of the key sporting activities of a regularity race such as the #1000Miglia 🕹️🚗
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Passando da un luogo all’altro, i partecipanti alla Corsa più bella del mondo devono effettuare i Controlli Timbro (CT), una delle attività sportive fondamentali di una gara di regolarità come la # 1000Miglia 🕹️🚗
May 24
millemigliaofficial
As the official timekeeper of the 1000 Miglia, @Chopard is proud to introduce the brand new Mille Miglia Classic Chronograph. Get ready to race in style and surpass yourself at the upcoming edition starting on June 13.
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In qualità di official timekeeper della #1000Miglia, Chopard è orgogliosa di presentare il nuovissimo Mille Miglia Classic Chronograph. Preparati a competere con stile per superare te stesso alla prossima edizione il 13 giugno.
#Chopard #MilleMiglia #1000Miglia2023 #RacingInStyle #SurpassingOneself
May 19
millemigliaofficial
Trovi il link nelle storie e in bio /
The link is in our stories and in bio
#forzaemiliaromagna
May 19
millemigliaofficial
💔🙏🏻
#forzaemiliaromagna
May 18