As it fulfils its institutional mission, 1000 Miglia increasingly strengthens its awareness of the responsibility it has towards the communities and territories it passes through on the occasion of the events organised throughout the year. Besides preserving the heritage of the Red Arrow and enhancing its reputation, 1000 Miglia wants to be a promoter of initiatives aimed at conscious and sustainable development. To fulfil its commitment to environmental, social and governance issues, the company has adopted a series of behaviours, policies and practices to support the communities involved in the events.
In the context of the 2024 edition of the Coppa delle Alpi, 1000 Miglia presented the project “The Great Alpine Journey”, a path of reflection parallel to the race itinerary. This project aimed to represent the socio-economic, anthropological and environmental transformations that characterise the Alpine territory in its cross-border dimension. Through legs in some of the most emblematic and well-known locations in the world, the project looked at the Alpine region as a unique and interconnected entity.
During stops along the route, the experts, who travelled in 8 cars parallel to the race, met institutions and examples of local Best Practices, encouraging exchanges and sharing experiences. The summary of these contributions collected over the five days was presented at the concluding conference scheduled for Saturday 4 May in Courmayeur.
The goal of the 2024 Coppa delle Alpi and the Future of 1000 Miglia
Following the “Journey in the Alpine Platform in the Making” conference that took place in Courmayeur for the last video dedicated to this project, we interviewed Alberto Piantoni, CEO of 1000 Miglia Srl, with whom we discussed the challenges and goals of Coppa delle Alpi, 1000 Miglia, and the importance of historic motoring in enhancing the area.
The second guest Lino Zani, ski instructor, mountaineer and consultant to the Ministry of Regional Affairs on mountain issues, told us about his experience as a mountaineer and his television career promoting the Alps with Linea Bianca.
Climate Change and Green Energy Production – Coppa delle Alpi by 1000 Miglia
For the last Leg of the “Great Alpine Journey” route we arrived in Courmayeur where with the first guest, Giuseppe Argirò, CEO of Gruppo CVA, we spoke about green energy production, storage and the importance of Gruppo CVA in the Aosta Valley and in Italy.
Jean Pierre Fosson, the second guest of the interview, General Secretary of the Montagna Sicura foundation, told us about the work carried out in the field of safeguarding the environment and its role in giving value to the protection of the Alpine macro region.
Sustainable Transport and Agriculture – Coppa delle Alpi by 1000 Miglia
During the Leg 4, to talk about Sustainable Transport and Agriculture in Lucerne we interviewed Daniel Geisman, Director of the Museum of Transport, who told us about the importance and impact of the museum on the city of Lucerne.
In Gstaad the other four guests, Ariane Ludwig, Marketing Manager of Gstaad Saanenland Tourism, Corinne Reuteler, Artistic Director of the Menhuin Festival, Dominik Matti, Farmer Andreas Zoppas from the Municipality Saanen, told us about the work in the field of tourism, classical festivals and agriculture.
Sports Infrastructure for Tourism Development – Coppa delle Alpi by 1000 Miglia
The protagonists of the video dedicated to Leg 3 are Thommy Cantoni, Vice Mayor of Livigno, promoting city of Snow Farm and of the Prosnow instruments, with whom we spoke in depth about Olimpyc’s Legacy, sustainability, accessibility and inclusion.
In St. Moritz the other two guests, Luigi Lenatti, Head of Business Development di St. Moritz Tourismus and Franco Giovanoli from Ski Club Alpina, told us about the work they are carrying out for the improvement of the winter and sports infrastructures.
Mountaineering and Renewable Energy – Coppa delle Alpi by 1000 Miglia
Reinhold Messner, explorer, mountaineer and writer and Elias Walser Administrator of the Tourism Board for the Seefeld in Tirol Region were the protagonists of Leg 2.
The discussion points that were examined in depth were about the key principles of sustainable mountaineering based on respect for the environment, enhancement of local cultures and the wellbeing of the communities and concrete examples of how various Alpine localities are adopting sustainable tourism practices among which ecological mobility, energetic efficiency and enhancement of local heritage.
Evolution of sustainable tourism on the Alps – Coppa delle Alpi by 1000 Miglia
During Leg 1 we met, in Trieste David Pizziga, President of the GAL of Carso, in Kranjska Gora in Slovenia Luka Vrancic, Head of the Tourism Board, in Cortina Benedetto Gaffarini, Administrator of the Fondazione Cortina, Fabio Pompanin, Chef Team, and Roberta Alverà, Vice Mayor of Cortina.
With the 5 guests, we discussed various topics including the impact of traditional tourism on the Alps, the emergence of sustainable tourism, the initiatives being taken by Best Practices, and finally the future of Alpine tourism.
